拓源新思广告是如何拿下50W的「线上发布会」......|海外活动策划
2020-05-06
没错，我就是那个从来没有写过「线上发布会」策划案的人，却拿下了标的50万的线上发布会案子。
每年的第一季度其实都是我们公司业绩的高峰期，突如其来的疫情让我们公司在第一季度遭受前所未有的损失，年前签下来的活动全部延期取消，就连年终奖到现在也没有发，工资5折发放。
What's more, the boss has instituted a "rotation" system. The United States called its "source of savings", in fact, is "do a rest", change the way to save operating costs for the company.
In such a working environment, I persisted for 3 months, during which some colleagues in the company could not afford to be exhausted, submitted their resignation letter one after another, and began to make another living. Some colleagues in the company just passed the time, waiting for the end of the day.
I began to be confused, if the company has not received business, or the company is facing bankruptcy, where should I go?
In a city with a slogan of "coming is a shenzhen person", it is impossible for me to save money with a salary of less than 5,000 yuan, minus rent, living expenses and mortgage. Such a job is not a sense of security for me.
就在我下定决心准备向老板提出辞职请求时，突然微信上老板发来一条消息，这难道就是墨菲定律中的“想啥来啥”吗？
打开微信后才发现，老板只是给我发了一份Brief以及一连串的语音方阵而已。
没错，这份Brief就是开篇所说标的50W的线上发布会，头疼的是，我从来没有做过线上发布会策划案，更为最恼火的是，老板只给我2天，一时间如堕烟海。
但是又不能告诉老板，“我不做了”，因为我要辞职……
想了想，只能将毕生所学的技能全部使出来，力争在2天内做出来一份让客户为之动容的方案，要是最终客户签单合作，还能拿到提成，就算没成单，再辞职也不迟
At this time, it was close to the end of work, so I opened the PPT and worked overtime to write the plan for the first time during the epidemic. With three years of planning experience, it was not difficult to write an event plan in one night while drinking red bull...
The next morning, I sent the first draft to my boss and then sat at my desk waiting for feedback.
Before long, a face haggard boss in WeChat replied me "the marketing gimmick is not attractive enough, the form of the press conference is not bright, the process link is peaceful" such summative sentence, will I spend the whole evening painstaking efforts to give no.
This is the planner's helplessness and grievance, in addition to continue to change, seems to change nothing.
怎么办？距离交方案deadline只有1天，从来没有接触过「线上发布会」的小白，我已经把毕生所学的全部用上去了。
这个时候除了通过度娘碰碰运气， 看看网上有没有类似的方案可以借鉴，或许能找到一丝灵感来源。
于是，我尝试着输入「线上发布会策划案」关键词，滑动鼠标往下翻的时候，一则帖子吸引到了我，仿佛看到黑暗里的一道曙光。
在这个平台上浏览学习大量的方案后，我想出以“深圳首场云发布”的概念作为发布会营销噱头，发布会落地植入绿幕技术、虚拟AR发布会技术2种创新玩法，流程环节将发布会一分为二，前为发布会场，后为互动直播间。
After the whole plan was revised, it was sent to the haggard boss again.
When the second version of the plan was sent to my boss, I was ready to resign and didn't want to waste any more time and make endless changes.
Who would have guessed that the boss replied "very good" this time? Was the boss really impressed by my proposal
得偿所愿，最终这场标的50万的线上发布会终于被我们拿下来了，这也是公司年后承接的第一场线上活动，现在公司也陆陆续续做起了几场小活动，重拾我对行业的信心。
