拓源助你轻松在国外开新闻发布会及海外新品发布会|海外活动执行

拓源助你轻松在国外开新闻发布会及海外新品发布会

来自：www.towinevent.com 

部分图文来自于公开网络，转载仅为分享知识。

怎样才能在海外做好一场发布会呢?  从筹备到策划执行，每一场活动都少不了专业人员的指导与参与。

找一家国内靠谱的海外活动公司，比盲目崇拜海外本土的公关公司要更有效。

下面，小编为您带来一场活动要具备的各种要素及考量：

Keywords: Overseas Event Planning, Overseas Event Execution Company, Overseas Event Company, Overseas Public Relations Event Company

国外媒体邀访合作流程

1）确定传播主题，制定传播策略

根据活动类型（新品发布会/品牌包装/开业上市/主题活动）
确定本次传播主题，常规传播均以品牌推广或者促进销售为目的
根据主题进行：稿件规划/传播形式及载体确定/发布周期规划

 2）根据传播策略，选择对应媒体

大众化媒体：央视/卫视/门户网站/报社媒体
行业媒体：行业本身所属的专业媒体，如金融、时尚、 IT等
确定报道形式：是视频媒体报道还是图文专题报道

3）邀请计划制定，预算媒体费用

制作媒体通联表、行程表
制作媒体发布进度表
制作媒体发布预算表

4）根据计划清单，跟媒体沟通确认

与媒体沟通相关报道选题
确认媒体行程表安排

5）活动现场统筹，安排媒体专访

媒体现场分类签到
专人引导媒体参观
安排媒体专访时段

6）传播报告汇总，消化盘整效果

提供电子版报告
视频媒体报道光盘存档
纸质媒体邮寄样报

海外展位搭建 TOWIN Public Relations Media towinevent.com is a professional company engaged in public relations event planning. It is one of the top ten public relations planning organizations in Guangdong Province. It is an outstanding member of China Public Relations Association. It is committed to solving the needs of customers'public relations event in an all-round way. With our strong planning and execution capabilities, we provide all-round one-stop conference and exhibition services for customers'global demand for exhibitions and event: overseas conference planning, award tourism, exhibition services, event planning and execution, exhibition design and construction, foreign special installation and construction, etc. Service countries can cover: the United States, France, Germany, Southeast Asia, Hong Kong, Macao, Taiwan, Singapore, Dubai, Japan, Brazil, Mexico, South America, Europe and other regions. As a professional organization devoted to the planning of first-line brand event for 12 years, Tuoyuan Public Relations Media staff are full of passion, with full confidence to provide you with professional public relations consultancy services, to present you with more exciting public relations event!