Guangzhou Tuoyuan public relations media help Jun pin to practice wine. Yayan Jiuzhou project implementation

Time: July 31 - September 24, 2020

Venue: Haikou, Nanning, Zhanjiang, Shenzhen, Xiamen, Kunming, Chongqing, Chengdu, Xining nine railway stations

Core contents: activity plan planning, visual design, execution coordination, interactive communication, live broadcast of electronic business, tiktok, live broadcast, live broadcast, shaking, operation plan, visual design, execution plan, interactive communication, etc.

Effect picture

舞台现场图

The land of Kyushu is full of Maotai flavor. After passing through Haikou of Coconut Island, Nanning of Yongcheng City, Zhanjiang of port city and other places, Junpin · Yayan activity came to the land of Pengcheng, the frontier city of reform and opening up. What kind of sparks and symphonies will be created between wine and international metropolis? Let's wait and see!

Junpin · Yayan Shenzhen station

On the evening of August 28, 2020 Junpin Yayan Shenzhen station was solemnly held in Shenzhen Shangri La Hotel. Xi Jiu is located on the Bank of Chishui River, the core production area of Maotai flavor liquor in the world. It has been 68 years since its establishment in 1952. Over the past 68 years, Xijiu has been adhering to the craftsmanship and virtue, adhering to the four bottom lines of "development, ecology, safety and quality", and has produced mellow and elegant high-quality liquor with traditional ancient brewing technology. At the same time, it also accumulated the core values of "respecting the road, business oriented, respecting business and loving love", and on this basis, formed the unique "Jun pin culture" of liquor industry in China.

In 2019, Xi'an will launch a new high-end new product "Junpin Xijiu". The birth of this product is not only an outstanding embodiment of the current level of Xi'an liquor making industry, but also represents the main connotation of the Jun pin culture of Xi'an liquor making industry. After the advent of Junpin liquor, four themed activities of Junpin Yayan were held in Haikou, Nanning, Zhanjiang and Shenzhen. The number of offline participants was about 1800, and the number of online participants was about 50000. Among them, the number of people watching online in Beijing station was as high as 140000. In 2020, Junpin Xijiu will start again and create 30 Junpin elegant banquets nationwide. Through consumer experience activities, the personalized memory of Junpin Xijiu will be formed, creating a new IP brand culture for Junpin Xijiu to enter the market. It is expected that the majority of consumers will have a more pleasant high-end consumption experience through the wine practice of Junpin. Through the cultural feast, we can talk about our products, friendship and achievements, and let the trend of Maotai flavor spread to all over the world and into thousands of families. Zeng Fan Jun sincerely invited all friends to visit Xi Jiu to experience the beautiful scenery of Xi Jiu, experience the traditional brewing of Xi Jiu, and taste the jade liquor of Xi Jiu.

Dance "Kyushu drum dance"

Taste Maotai flavor wine, view Jun pin picture. Chinese gentlemen not only cultivate their moral integrity and regulate their families, but also have a lofty pattern. They are concerned about governing the country and smoothing the world. The activity is divided into three categories:

First grade: resonance with Kyushu Era

The slow development of the picture of thousands of Li rivers and mountains opens the curtain of gentleman's first grade. The participants enjoyed the dance "Kyushu drum dance" and felt the soul of wine drinking and the gold and jade show of wine drinking.

Pour the sweet water into the starter

The second product: empathy with the world's Fireworks

"Qingming Riverside" is a record of the world's fireworks. With its spread, the gentleman's second product comes. Start the journey of Shenzhen where you taste wine. Take the sweet water from Chishui River and pour it into Taichung to pay homage to the soul of Maotai flavor liquor in the core production area of Chinese Maotai flavor liquor!

Talk about your taste in cooking wine

The third grade: share the same quality with a gentleman in a city

A picture of Lanting elegant collection opened up the third grade of Jiuzhou cooking liquor, and launched Huashan discussion. In the face of the hot sauce wine and how to "charge 10 billion yuan" in the epidemic situation, the guests expressed their opinions and quoted classics, which injected strong confidence into the Maotai flavor liquor market. The corporate culture and brand culture of xi'jiu are not high-profile or publicized, but have good connotation accumulation and personalized brand image. I hope that when xi'jiu is well promoted, experienced and appraised, it will further enrich and excavate the connotation of Xijiu Junpin culture, make it more creative and vitality, make high-quality and hard core products become the signboard of Xi'an liquor, and promote the high-quality Xijiu liquor Quality development.

舞蹈《九州•鼓舞》

Dance "Kyushu drum dance"

Taste Maotai flavor wine, view Jun pin picture. Chinese gentlemen not only cultivate their moral integrity and regulate their families, but also have a lofty pattern. They are concerned about governing the country and smoothing the world. The activity is divided into three categories:

First grade: resonance with Kyushu Era

The slow development of the picture of thousands of Li rivers and mountains opens the curtain of gentleman's first grade. The participants enjoyed the dance "Kyushu drum dance" and felt the soul of wine drinking and the gold and jade show of wine drinking.

Pour the sweet water into the starter

The second product: empathy with the world's Fireworks

"Qingming Riverside" is a record of the world's fireworks. With its spread, the gentleman's second product comes. Start the journey of Shenzhen where you taste wine. Take the sweet water from Chishui River and pour it into Taichung to pay homage to the soul of Maotai flavor liquor in the core production area of Chinese Maotai flavor liquor!

Talk about your taste in cooking wine

The third grade: share the same quality with a gentleman in a city

A picture of Lanting elegant collection opened up the third grade of Jiuzhou cooking liquor, and launched Huashan discussion. In the face of the hot sauce wine and how to "charge 10 billion yuan" in the epidemic situation, the guests expressed their opinions and quoted classics, which injected strong confidence into the Maotai flavor liquor market. The corporate culture and brand culture of xi'jiu are not high-profile or publicized, but have good connotation accumulation and personalized brand image. I hope that when xi'jiu is well promoted, experienced and appraised, it will further enrich and excavate the connotation of Xijiu Junpin culture, make it more creative and vitality, make high-quality and hard core products become the signboard of Xi'an liquor, and promote the high-quality Xijiu liquor Quality development.

Jun pin Xi Jiu show

Then, a beautiful wine show was staged. The models were holding the wine. With their graceful figure, they were light and elegant, and the guests all fixed this beautiful picture of wine drinking. The event also carefully prepared a lucky draw with rich prizes to bring different surprises to each guest.

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