There was a press conference at heipunoke in dehar castle, Amsterdam, the Nether
2021-12-07

In the spring of 2020, we planned a special press conference for the well-known dairy brand "hipnocai" in Amsterdam, the Netherlands.


When it comes to the Netherlands, people first think of its ubiquitous canals and tulip fields in spring, as well as the marijuana and red light district of Amsterdam. You know, the ancient cities and castles in the Netherlands are no worse than those in other European countries. The largest, most famous and most beautiful ancient castle in the Netherlands belongs to dehar castle in haaruilens village near Utrecht.

360截图20211207115247126.jpg

Amsterdam, the capital and largest city of the Netherlands, has an urban population of about 1.1 million. Located in the western province of North Holland, it is a world-famous international metropolis. Its name comes from Amstel dam, which indicates the origin of the city: a dam on the Amster River, the site of today's Dam Square. It is now the fourth largest airport in Europe (the first three are London, Paris and Frankfurt). Amsterdam has many tourist attractions, including the historic canal network, the Dutch National Museum, Van Gogh Museum, Anne's house, the red light district and many marijuana cafes.

360截图20211207115516074.jpg

We chose dehar because of his particularity and long cultural heritage. In such a place, the brand gain brought by the press conference is self-evident.


Since its entry into China in 2013, haipunuokai 1897 brand has been using the channel driven model. It has three products, namely, star product - haipunuokai Hezhi, high-end product - haipunuokai Zihu, and pregnant woman product - haipunuokai mother's milk powder. The three series of products are the most popular products in the channel, and the channel attribute is very strong. As a strong channel brand, haipunuokai 1897 brand has doubled its sales growth year after year in the six-year development process from 2013 to 2019. The single product of haipunuokai has reached one billion, and the brand has also been unanimously recognized by the channel boss.

360截图20211207115657789.jpg


Introduction to the press conference:


Objective: with the help of the official announcement of the press conference, Lang Lang, an internationally famous pianist, has become the spokesperson of hipnocai 1897 brand. Through the star spokesperson with high popularity, high volume and high image, he provides "Leaping energy" for the brand strength, increases the popularity of the brand, and establishes the noble image of the brand with the help of Lang Lang's international status and human design.

323111.jpg

• brand proposition: "a century old noble will be handed down with love"


Centennial Aristocracy: it is the brand endorsement with 122 years of history


-Handed down with love:


(1) Family ranch inheritance - stick to the century old ecological ranch and pass it on with love.


(2) Aristocracy is a sense of mission and must give the best milk powder to the Chinese market.


(3) Driven by brand development - brand development must have benchmark, grand vision and direction of efforts


Based on the above brand history and the spirit behind in-depth communication, the core communication theme of the brand in 2020: achieve with love


• brand positioning: the leading brand of Dutch century high-end milk powder


Support: it comes from hapnoche dairy group, a century old Dutch dairy enterprise, and is produced in 100% of the original cans of Dutch raw milk.


Core of brand communication: high-end, noble and inheritance


Field effect drawing:

360截图20211207115926386.jpg

360截图20211207115939557.jpg



• brand proposition: "a century old noble will be handed down with love"


Centennial Aristocracy: it is the brand endorsement with 122 years of history


-Handed down with love:


(1) Family ranch inheritance - stick to the century old ecological ranch and pass it on with love.


(2) Aristocracy is a sense of mission and must give the best milk powder to the Chinese market.


(3) Driven by brand development - brand development must have benchmark, grand vision and direction of efforts


Based on the above brand history and the spirit behind in-depth communication, the core communication theme of the brand in 2020: achieve with love


• brand positioning: the leading brand of Dutch century high-end milk powder


Support: it comes from hapnoche dairy group, a century old Dutch dairy enterprise, and is produced in 100% of the original cans of Dutch raw milk.


Core of brand communication: high-end, noble and inheritance


Field effect drawing:



Towinevent.com is a professional company engaged in the planning of public relations activities. It is an outstanding member of China Public Relations Association and is committed to solving the needs of customers' public relations activities in an all-round way! Relying on our strong planning and execution ability, we provide all-round one-stop conference and exhibition services for customers' global exhibition and activity needs: foreign conference planning, award tourism, exhibition services, activity planning and implementation, exhibition design and construction, foreign special decoration construction, etc. Service countries and regions can cover: the United States, France, Germany, Southeast Asia, Hong Kong, Macao, Taiwan, Singapore, Dubai, Japan, Brazil, Mexico and other South American and European regions. As a professional organization focusing on the planning of first-line brand activities for 15 years, all staff of Tuoyuan Xinsi media are full of passion and full of confidence to provide you with professional public relations consulting services and present you with more wonderful public relations activities!


Global event landing, one-stop domestic and foreign conference activity package and public relations case service provider. Just find towinevent.com

hotel-min-program.jpg