Overseas new product launch
2021-02-01

Overseas new product launch

Overseas new product launch The CES Asia exhibition, which comprehensively shows the value of innovative industries in the Asian market, was held in Shanghai as scheduled. Hisense, with its 2017 brand-new TV product lineup, officially released its new n8700 series LED overseas version during the exhibition. As the official designated TV of the 2018 World Cup, this series of products will be sold in 30 countries and regions around the world, including Britain, France, Germany, Italy, South Africa and Japan.

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Zhu Hong, deputy general manager of Hisense international marketing company, said that in recent years, Hisense's internationalization process has been accelerating. Seven major overseas R & D centers have been established in the United States, Japan, Germany, Canada, Israel and other places, and overseas production bases have been established in South Africa, Mexico and Czech Republic. With the sponsorship of large-scale experience events such as European Cup, F1, Australian Open and World Cup, Hisense's global brand awareness has rapidly increased. At this overseas new product launch, Hisense's n8700 series LED overseas new product will become the representative product of Hisense's global bright plan.

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Liu Hongxin, President of Hisense Group, has made a clear description of the bright plan, that is, Hisense will continue to sponsor major sports events to enhance the brand's popularity. At the same time, Hisense will give full play to its technical advantages, and continuously launch high-quality, high-value and high experience TV products for the global market with its international design concept and global linkage R & D resources, so as to realize the global brand of Hisense The rapid increase of market share.

N8700 series uled product design adheres to the bright plan product concept. The whole machine adopts three sides frameless ultra-thin design, and the back shell adopts European style high-strength screw free design. The combination of high gloss wire drawing steel plastic plate and high gloss injection molded back shell shows the color effect of black gem. The swan neck single leg bracket design holds the whole screen off the ground, showing the beauty of suspension and improving the sound bass effect.

The n8700 adopts the LED dynamic backlight control technology independently developed by Hisense, and integrates the Ultra Color High gamut technology, so that the gamut range reaches 101% NTSC, showing more rich colors and making the screen more realistic and close to nature. When watching sports events, this world cup customized product shows absolute advantages. It adopts ultra motion motion motion estimation and motion compensation technology to reduce tailing and jitter, make the sports picture clearer and smoother, and improve the viewing experience of sports events and sports movies.

In terms of intelligent experience, the n8700 series LED products are equipped with the vidaa u system customized by Hisense for overseas users, with fast response, simple use and personalized customization. The system integrates the world's top online video platform resources such as Netflix, youtube and Amazon, with excellent video experience. As of April this year, Hisense has 25.88 million smart TV activation users, including 4.15 million overseas smart TV activation users. The penetration rate of smart users in overseas color TV market is amazing.

At present, Tuoyuan Xinsi advertising: www.towinevent.com Public relations planning and implementation in South Asia, Southeast Asia, Europe, Asia Pacific and Middle East; brand design, micro marketing, micro website; exhibition design and production; media invitation, experts and artists invitation; video shooting and production; live broadcast business, live broadcast goods, live broadcast on line, tiktok operation, etc.