Promoting the internationalization of Baijiu and making the world feel the charm of Chinese Baijiu culture is becoming an important issue in the development of Baijiu enterprises. On July 10, local time in France, the launching ceremony of Wuliangye Yibin's "USUNHOME Global Tour" and the opening of the French station event opened the agreement of a big country, Luzhou Fragrance, to raise a cup with the world. In order to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France and the year of Sino French cultural tourism, the theme activity of "Wuliangye Yibin and the United States global trip" was first held in France, aiming to bless the friendship between China and France and continue to write a new chapter of the era of "thousands of miles of friendship, strong in gold and stone".

With the theme of "Encounter the World with Harmony and Beauty", the event included many links, such as the performance of French classical music by Chinese traditional musical instruments, the release of the concept of Sino French and US limited gift box, the launching ceremony of Wuliangye Yibin's "Harmony Global Tour", and the tasting dinner of "Harmony Night".

The design manuscript and design concept of the limited gift box of "Wuliangye Yibin · China France United States" were released on the site. Subsequently, the design manuscript was sealed into the traditional lacquer box that symbolizes the origin of Chinese and French culture. The gift box will be officially released in 2024 as a tribute to the 60th anniversary of the establishment of diplomatic relations between China and France.

At the event site, Cyrus Chu, the founder of Nanmen calligraphy, inscribed the calligraphy scroll of "Wuliangye Yibin USUNHOME Global Travel" on the scene, which was signed by the guests and stamped with the "Paris Seal" and other processes, implying that the "USUNHOME Global Travel" event set sail from Paris, France.

At the tasting dinner, classic Wuliangye Yibin is paired with western food made by traditional Chinese cooking techniques, and the combination of Chinese and Western food and wine shows the blending of the two cultures. Fabrice PROCHASSON, President of the French Chef Association, introduced the excellent quality and appreciation methods of Wuliangye Yibin wine to the guests.

In the future, the "Wuliangye Yibin USUNHOME Global Tour" will become another beautiful business card of Chinese Baijiu. In the future, it will continue to smell in Australia, the Americas and other places, and promote the "USUNHOME" encounter and "USUNHOME" symbiosis of Chinese Baijiu with the world.

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