Promoting the internationalization of Baijiu and letting the world appreciate the charm of Chinese Baijiu culture is becoming an important topic in the development of Baijiu enterprises. On July 10, local time in France, the launching ceremony of Wuliangye's "Harmony Global Tour" and the France station event commenced, opening a harmonious appointment of a great nation's rich aroma toasting with the world. To celebrate the 60th anniversary of China-France diplomatic relations and the China-France Year of Cultural Tourism, the first stop of the "Wuliangye Harmony Global Tour" was set in France, aiming to bless the China-France friendship in continuing a new chapter of "thousands of miles of goodwill, stronger than gold and stone".

With the theme "Encounter the World, Harmony and Coexistence", the event included performances of French classics on traditional Chinese instruments, the concept release of the China-France Harmony limited gift box, the launching ceremony of Wuliangye's "Harmony Global Tour", and the "Harmony Night" tasting dinner.

At the event, the design manuscript and concept of the "Wuliangye·China-France Harmony" limited gift box were unveiled. Subsequently, the manuscript was sealed into a traditional lacquer box symbolizing the origin of Chinese and French culture. The gift box is scheduled for official release in 2024, as a tribute to the 60th anniversary of China-France diplomatic relations.

At the venue, Zhu Jingyi, founder of Nanmen calligraphy, inscribed a calligraphy scroll reading "Wuliangye Harmony Global Tour". After guests signed and the "Paris Seal" was affixed, it symbolized the tour's departure from Paris, France.

At the tasting dinner, classic Wuliangye was paired with Western cuisine prepared using traditional Chinese cooking techniques, reflecting the fusion of the two cultures through food and wine pairing. Fabrice PROCHASSON, President of the French Chefs' Association, introduced the exceptional quality and appreciation methods of Wuliangye to the guests.

In the future, the "Wuliangye Harmony Global Tour" will become another brilliant calling card for Chinese Baijiu, continuing to spread its fragrance in Australia, the Americas, and beyond, promoting harmonious encounters and coexistence between Chinese Baijiu and the world.