On September 25-28, the AUX Asia Pacific Customer Exchange Conference was successfully held in Phuket, Thailand. Leaders from AUX Home Appliances and customers from the Asia Pacific region gathered together to witness the launch of new multi-split products. TOWIN International Exhibition Media provided full services to support the successful holding of this conference.

Brand Introduction

AUX Air Conditioning is an air conditioning brand under AUX Group Co., Ltd., established in 1994 and headquartered in Ningbo. With 29 years of professional refrigeration experience, AUX air conditioners are sold in over 100 countries and regions including the Middle East, Europe, Asia Pacific, Africa, and the Americas. Among them, AUX holds the top market share in more than 20 countries such as Vietnam, Uzbekistan, Pakistan, and Turkey, and ranks first in overall ODM scale for 21 major clients including Panasonic, Electrolux, and York. AUX also became the exclusive air conditioning supplier for the 19th Asian Games in Hangzhou in 2022.

TOWIN Services

We thank AUX for their trust and support. During this event, the TOWIN team maintained close communication with the client throughout the process, providing comprehensive support in content planning, design presentation, atmosphere construction, and on-site execution.

01 Creative Design

Based on AUX's brand identity, the design was led by technology, future, and intelligence, using deep blue as the base tone and dynamic luminous lines as accents. The outward-extending lines in the details create a sense of vitality, aligning with the company's core business and reflecting the intelligent technology of its products. The design is simple, elegant, and tech-forward.

02 Site Layout

Before the event, the TOWIN team assisted with material construction and layout on site, inspecting every detail to present a refined scene, a smooth stage, and unique interactive experiences. The team's enthusiasm, craftsmanship, and innovative spirit were praised by the client, and the project concluded successfully.

In the outdoor area, the registration zone featured a minimalist logo backdrop, and the photo area was designed with square pillars and three-dimensional logo characters, facilitating guest photos while adding a stylish and trendy touch, greatly enhancing the event's quality. In the product display area, various brand products were suspended, creating a simple and elegant look.

The indoor stage was equipped with three screens, decorated with luminous pillars and three-dimensional characters to strengthen brand exposure and optimize the stage effect. Based on product features, TOWIN customized a launch video for the new multi-split products to be unveiled at the conference, and arranged exciting performances. Amidst laughter and joy, the venue was filled with singing and dancing, and guests enjoyed themselves thoroughly.

03 Professional Coordination

During the preparation period, the TOWIN team responded quickly and advanced all execution tasks. According to client needs, within the 4-day itinerary covering airport reception, formal meetings, and Phuket sightseeing, TOWIN actively coordinated with hotels, photographers, and other parties, managed activity details, and carefully controlled the pace of preparation. To ensure the smooth progress of the meeting, the TOWIN team conducted efficient joint rehearsals with hosts, control desk, etiquette staff, lighting, and other parties before the event to guarantee a seamless on-site presentation.

Thus, the AUX Asia Pacific Strategic Partnership Meeting was successfully held. The TOWIN team, with rich experience in event planning and execution, completed all preparatory work on time and delivered results that exceeded expectations, earning unanimous praise from guests and the brand. In the future, TOWIN will continue to help more enterprises advance their overseas business. We welcome more high-quality brands to communicate with us and explore broader cooperation opportunities!