Overseas Case | TOWIN Supports Botanee Group's French Research Center Launch
2023-11-17

On November 8, 2023, Botanee Group held a grand signing ceremony with the Skin Research Center of Hospital Saint-Louis in Paris and announced the official establishment of the Botanee Group French Research Center. This deep collaboration not only leverages the research capabilities of the Skin Research Center of Hospital Saint-Louis to empower Botanee Group's R&D, but also facilitates the exchange and sharing of basic research on problematic skin between Chinese and French experts, jointly promoting the further development and practical application of international dermatology research.

Brand Introduction

Botanee Group is a comprehensive health industry group integrating R&D, production, and marketing, positioned in the skin health internet+ sector. It is committed to building a skin health ecosystem in China and advancing the development of the skin care industry. Its brand Winona has become a leading functional skincare brand in China.

This time, Botanee Research Institute joined hands with the Skin Research Center of Hospital Saint-Louis to establish a joint laboratory and also set up the Botanee Group French Research Center. As Botanee's first international collaborative scientific research project, this marks the first step in Botanee's globalization of "industry-academia-research-medicine" and underscores the company's commitment to building a skin health ecosystem in China.

TOWIN EVENT Scope

We thank Botanee for their trust and choice. TOWIN EVENT not only witnessed the grand start of this cooperation but also had the honor to serve as the execution partner for the signing ceremony, fully ensuring the smooth holding of the event. From creative design, conference management, overseas execution, photography and videography, venue booking, and communication services, the TOWIN team worked closely with the organizer Botanee. With the professional assistance of the TOWIN team, the signing ceremony was presented smoothly and perfectly.

Media Coordination

Additionally, TOWIN assisted the organizer in planning the media publicity plan, providing on-site media interview invitations and press release services. The signing ceremony attracted participation from seven media outlets including Louis News Agency, Friendly Paris, Paris Portal, Eiffel Post, France News Online, First Stop in France, World Development News Agency France, and EU Leaders France, further expanding the event's publicity and brand influence.

Media coverage screenshots

Next, let's take a look at the wonderful photos of the event. We also welcome more Chinese brands to communicate and cooperate with us for overseas communication opportunities!

Media coverage from the signing ceremony.

Event Highlights