At the ISH exhibition in Germany from March 17 to 21, 2025, the cooperation between AUX and Tuoyuan Xinsheng International Exhibition Media was further deepened. The two parties jointly created an impressive exhibition feast with innovative thinking and professional execution. With its global vision and rich project experience, Towinpr tailored a futuristic and practical booth design for AUX, fully demonstrating AUX's technical strength and brand concept in the field of air conditioning and smart home.

At this exhibition, AUX brought its commercial and household air-conditioning products to the exhibition. The booth design adopts an open layout, combining modern technology elements with environmental protection concepts, bringing visitors an immersive interactive experience. The innovative display elements and carefully planned functional divisions in the booth not only attracted a large number of international visitors to stop and communicate, but also demonstrated AUX's competitiveness in the global market.

Now, let's review the highlights of the exhibition.

PART.01 Booth Design

The towinpr team deeply explored the core brand value and product features of AUX, and built a booth design that is both futuristic and practical around the theme of "Smart Technology, Green Future". The four-sided open layout and superior geographical location make it easy for visitors to browse freely. The booth combines the brand's main color with modern technology elements to create a futuristic display space, and enhances the visual effect through three-dimensional luminous characters, light strips and bottom downlights.

The interactive display area is equipped with a touch screen, and the multimedia screen displays product information to enhance the experience. Environmentally friendly materials are combined with innovative elements such as simulated green plants and luminous light balls to reflect the brand's commitment to sustainable development.

The booth is clearly divided into negotiation area, display area and bar area. The details use wooden structure silver paint and embedded luminous light strips to show high-quality craftsmanship. The overall design not only highlights the sense of technology and practicality of the product, but also conveys the brand concept through environmental protection and innovative elements, bringing visitors a double feast of vision and experience.

Booth map

PART.02 Booth Site

At the 2025 ISH exhibition in Germany, the AUX booth became one of the highlights of the exhibition with its innovative design and cutting-edge technology. Visitors came in an endless stream and showed great enthusiasm for the latest air-conditioning products displayed by AUX. The interactive experience area was bustling with people, and visitors participated enthusiastically, experiencing the intelligence and convenience of AUX products through the touch screen. The on-site staff patiently answered the visitors' questions and introduced the performance and advantages of the products in detail. This exhibition not only made the AUX brand shine on the international stage, but also significantly improved its brand awareness, injected new vitality into its global market layout, and opened up a broader development space.

Exhibition site pictures

Conclusion

At the 2025 ISH in Germany, the team of Tuoyuan Xinsheng created an impressive exhibition feast for AUX with its outstanding creativity and execution. With its accurate grasp of industry trends and deep understanding of customer needs, it won wide praise from visitors. Looking forward to the future, Tuoyuan Xinsheng will continue to be driven by innovation and provide AUX with more cutting-edge and efficient international exhibition services. We are committed to helping AUX further consolidate its brand position in the international market through digital display, sustainable design and localization strategies.

As an international public relations service company, Towinpr has a global project execution network and professional team, which can provide customers with one-stop solutions from concept design to on-site execution. We look forward to working with more brands to explore new opportunities in the global market and open a new chapter of win-win cooperation.

TOWIN Public Relations Media towinevent.com is a professional company engaged in public relations event planning. It is one of the top ten public relations planning organizations in Guangdong Province. It is an outstanding member of China Public Relations Association. It is committed to solving the needs of customers'public relations event in an all-round way. With our strong planning and execution capabilities, we provide all-round one-stop conference and exhibition services for customers'global demand for exhibitions and event: overseas conference planning, award tourism, exhibition services, event planning and execution, exhibition design and construction, foreign special installation and construction, etc. Service countries can cover: the United States, France, Germany, Southeast Asia, Hong Kong, Macao, Taiwan, Singapore, Dubai, Japan, Brazil, Mexico, South America, Europe and other regions. As a professional organization devoted to the planning of first-line brand event for 12 years, Tuoyuan Public Relations Media staff are full of passion, with full confidence to provide you with professional public relations consultancy services, to present you with more exciting public relations event!