Guangzhou tuoyuan new thinking power | fashion campaign - Tmall cloud fashion week

Time: February 24-26, 2020

Location: hangzhou, China


Core contents: e-commerce live broadcasting agency operation, live broadcasting with goods, online press conference live broadcasting, douyin agency operation, guangzhou activity plan planning, visual design, execution and coordination, interactive communication, etc


Tmall cloud fashion week activities 14 fashion shows
Show, broadcast room seamless switch, start the open - hang mode

In new outbreak of the fashion industry has brought the huge impact, China's fashion industry over the years, from the extensive to the specialization, the present is in a lively, the era of flowers, if because of the arrival of the outbreak, let so many talented designers, aspiring brands, unable to give full play to their energy, it is really too bad."


With the support of Tmall, Shanghai fashion week has opened up a new online cutting-edge fashion field in particular, and tailored the optimal solution to settle in Tmall for emerging fashion businesses such as emerging buyers, fashion malls, fashion suppliers and designer collection stores, so as to integrate and promote both online and offline.

This season, we are working together to create a fashion week in the cloud, which not only includes the new sharp designer brands appearing on Tmall platform for the first time, but also international famous products popular among fashion lovers, as well as the youth style brands for generation Z. While realizing the precipitation of user data and traffic, it will also provide new ideas for the digital transformation of physical business and better optimize the business environment.
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