Tuoyuan New Thinking Advertising Helps Exhibitions Tackle COVID-19 with Online
2020-05-08

Exhibitions postponed during epidemic prevention and control periods, unable to proceed on schedule, at the intended venue, or as planned, can lead to loss of exhibitor transactions and direct economic losses for the government. Better online exhibition display technology facilitates unified management by organizers, announcement of exhibition notices, and exhibitors' release of pre-exhibition information such as news and exhibits, enabling a digital "online pre-exhibition platform" via mobile internet. Improved online appointment and communication tools provide a series of digital assistance tools for organizers, exhibitors, and other roles, facilitating online negotiation appointments, discussions, and contract signing. Full-chain online pre-exhibition tracking uses data tracking to capture buyer leads, laying the foundation for actual transactions and future offline exhibitions with customers and business opportunities.

Tuoyuan New Thinking Advertising focuses on the entire chain, with digital services that are upgraded without compromising experience, covering opening ceremony live streaming, conference/forum live streaming, cloud signing events, online participation experience, virtual online exhibitions, real-time interactive experiences, tour + 5G connections, online exhibition displays, booth live streaming, online business negotiations, industrial online inspections, and exhibition ecosystem services.

Tuoyuan New Thinking Advertising's online pre-exhibition platform builds the first bridge for exhibitions: from official websites, mini-programs, and full H5 matrices, exhibition introductions, schedules, halls and zones, exhibitors and products, exhibitor recruitment, conferences and forums, venue scheduling, real-time news, live streaming calendars, negotiation appointments, intelligent customer service, and exhibition services, among other features. The virtual online exhibition hall provides exhibitors with a platform for integrated sales and display, independently maintained with separate pages, allowing one-click access to appointment negotiations, live streaming, online contract signing, and other online services beyond just browsing. Tuoyuan New Thinking Advertising serves as an online exhibitor service center, safeguarding online exhibitions; online conferences enable global business negotiations with appointment communication and video participation.

Tuoyuan New Thinking Advertising's live streaming technology supports online forums and cloud procurement for exhibitions; online AI customer service and CRM provide efficient support for exhibition business negotiations. Finally, Tuoyuan New Thinking Advertising offers exhibition big data analytics to effectively guide exhibition operations and decision-making:

1. Personnel statistics: number of buyer registrations, number of professional buyer registrations;

2. Viewing statistics: total viewing traffic, popularity of different booths, total participation traffic, free live streaming traffic, paid live streaming traffic;

3. Time dimension: dwell time distribution, ranking of average buyer dwell time, popular exhibitors & zone rankings, with comprehensive big data statistics.