Riding on the momentum of the Reklama advertising sign exhibition and ISR, ISLE, together with Aurora King, Kaishida, and Svetotekhnika Vostoka, held a grand promotion conference at Crocus Expo in Moscow, attracting importers, distributors, engineering contractors, system integrators, and end users from across Russia's LED screen industry.

At the event, each company introduced the features of their projects and exhibits. Among them, ISLE, as a barometer and bellwether for the display and audio-visual system integration industry, drew the attention of many Russian buyers.

The conference highlighted three key features of ISLE 2020:

1) The world's largest exhibition hall with convenient transportation. The 160,000-square-meter area signifies that ISLE 2020 will encompass products from the entire industry chain. With many world-renowned brands joining ISLE 2020, next year's show is set to meet overseas buyers' annual procurement needs in one visit. Additionally, the new Fuyong venue is close to Shenzhen Airport and multiple transport hubs, making it easy for buyers to attend.

2) Precise demand matching and diverse new product launches. During next year's show, demand-matching sessions and multiple new product launches will be held. This means that beyond meeting general annual procurement needs, customers can also learn about the latest technological achievements in China's display and audio-visual system integration through ISLE, and introduce products more broadly into China, thereby establishing China's reputation for intelligent manufacturing worldwide.

3) Favorable buyer policies. ISLE's star service plan ensures buyers feel at home.

After the conference, the ISLE promotion team engaged in in-depth exchanges with several attendees on-site. Many buyers expressed that the massive scale of the Shenzhen venue was impressive, with numerous exhibitors and a complete industry chain, coupled with the organizer's favorable buyer policies, making them very willing to source at the ISLE exhibition. Additionally, they hope to establish long-term partnerships with Chinese companies to jointly expand the Russian market.