2020-04-10
Core contents: e-commerce live broadcasting agency operation, live broadcasting with goods, live broadcasting of domestic and foreign online press conference, douyin agency operation, overseas activity plan planning, foreign visual design, overseas execution and coordination, interactive communication in the United States, etc
On the evening of March 26, Beijing time, huawei launched the P30 and P30 Pro, the latest flagship phones of the P series, in Paris, France. At the end of the conference, he gang, President of huawei's consumer business mobile phone product line, received a group of media interviews including IT house, and talked about the P30 series of new products.
The P20 Pro, released a year ago, broke the DxO record for the top spot, with 109 points for a full year,With the release of the P30 Pro, the P20 Pro has retreated to the second place. Huawei P30 Pro with its powerful leica four-camera and fierce 50-fold digital zoom ability, reached the top of the DxO with 112 points, becoming the flagship to lead the innovation of mobile photography technology.

In terms of products, the huawei P30 continues the leica three-camera design, while the P30 Pro is equipped with a hidden structure camera and a TOF lens. The P30 Pro hidden telepath lens supports 5x optical zoom, 10x hybrid zoom and Max 50x digital zoom. At the launch site, huawei held the P30 Pro and compared it with samsung S10 series phones.
In an interview, he revealed that huawei has been working on the structure for nearly three years. During the period mainly overcome the yield, stability and other problems. He gang said, before there is no better effect, we are not willing to take out the semi-finished products to tell you how well we do. The commercial release of our latent structural lens is also due to the support of our partners.
He gang, President of huawei's consumer phone line
The P30 Pro also upgraded, in view of the camera sensor from RGGB upgraded to RYYB, into the light have a 40% improvement, given the P30 Pro more powerful ability of dim light shooting, but P30 Pro sensor from green to yellow, be prone to problem of color, how can we see with Huang Guanglai into normal pictures? He gang revealed that there is actually a powerful technology behind.If it weren't for huawei's strong algorithmic capabilities, I think it would be difficult to debug such good photos in different scenes.
Huawei began working on the technology two years ago to solve the color bias problem.
Some media asked, after the release of P20 series last year, there was a saying that it was a street of rival products, but this year with the release of P30 Pro, it can be said that it is two streets?
He said that huawei hopes to be able to continue to dump others every year, street by street. In fact, our technology is also in constant progress, we still maintain the spirit of hard work, always want to keep the gap with friends business. As you can see, last year we scored 109 on the DxO list for the first time, and a year later the leading model was tied with us.
After the press conference, yesMany netizens found P30 except for upgrade in camera series, published last year in terms of hardware Mate 20 series is not much difference, aiming at the problem of how to position P series and Mate series, he said, I think the mobile phone market competition is more intense, after the release of a product if a year later we again on a new flagship, may competition pressure is relatively large. So now we're moving forward with two flagships a year. 'the P series is more focused on shooting and lifestyle,' Mr. He said. 'the Mate series is often our first model for our new chips.' So on the processor, there's a big
improvement in our computing power, in our processing power, in our algorithmic power, in our computing power. In terms of photos, the new Mate series is a relatively minor improvement over the previous P series, not a major one.
'it's not as if the technology is going hand in hand,' Mr. He said. 'we have new technology for Mate and another for P every six months.' The overall positioning, facing the target population is also not quite the same. Mate series is aimed at relatively more powerful computing power and better processing power. P series is more focused on some consumer groups that like photography, like taking photos and pay attention to life. So two fists, not each other. But that the right hand every six months to hit a fist, that our market possession, the market consumer's cognition is getting better and better.
According to he gang, on the ability of consumers to perceive photography,:We've made a big improvement on this generation of the P30 series, and behind that is our strong r&d investment. We are applications for patent for the last year, most companies have more than 5800, it is our strong r&d, tens of thousands of our r&d engineers, plus the cost of research activity and we we in 2017, 2018, you can see our r&d investment, in all the world industry together, we in the TOP5, TOP6 position.
Some media asked: what is the most difficult point in the process of huawei surpassing itself in the development of P30 series? "The biggest difficulty is that we have done a good job," he said.
"When you're running behind, you catch up with a little effort. But when you are ahead and you want to go further, the effort is much greater than before, "he said. So we're spending twice as much money on mobile phones as we've spent in the last few years. There are also 5G, photography, chips, so are increasing investment.
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