Tuoyuan xinsi advertising "cloud exhibition" future development trend.

The exhibition can be popularly understood as a collective exhibition activity between the supply and demand parties of an industry or industrial chain enterprise held in a certain fixed place and time, and it is also an important way for enterprises to promote products, catch the industry trend and carry out cooperation and communication.

During the epidemic prevention period, the traditional offline exhibition could not be held. In order to reduce the impact of the epidemic on the exhibition industry, the offline exhibition will be moved to the online exhibition, not only become a good solution for the development of the game, but also to a certain extent to solve the urgent need of enterprises.
01
National policy encourages online exhibitions
Xin guobin, vice minister of the ministry of industry and information technology, said at a news conference of the state new office not long ago that it would help enterprises solve the current difficulties by strengthening the stability of the industrial chain and exploring ways to hold online trade fairs and order goods. At present, many places are actively carrying out "cloud exhibition" to solve the impact of offline ex

The general office of the ministry of commerce of the People's Republic of China (mofcom) on Thursday issued a circular on the work of innovating the exhibition service model and fostering new drivers for the development of the exhibition industry. Among them mentioned, to promote the exhibition format innovation, actively guide, mobilize and support enterprises to hold online exhibitions，Make full use of modern information technology such as 5G, VR/AR and big data to hold cloud exhibitions, carry out cloud exhibition, cloud docking, cloud negotiation and cloud signing; We will encourage government-sponsored offline exhibitions to take the lead in launching online exhibitions, and support professional exhibition organizers in launching online exhibitions of offline brand exhibitions.

02
Technology enables new models
Enterprises have moved their business cooperation from offline exhibitions to online exhibitions and become "cloud exhibitions" that realize traditional exhibition functions in an all-round way. "Cloud exhibition" can extend the exhibition from offline to online with the help of mobile Internet and digital technology, and open online product exhibition, supply and demand connection, online message, social communication and other functions to all exhibitors and visitors.
The realization of "cloud exhibition" is inseparable from the application of new technological means such as 5G, live streaming, and VR live streaming In the process of "face to face" to "screen to screen", making good use of the new technological means can not only expand the marketing channels for enterprises, enhance the ability to resist risks, but also make the exhibition organizers have a new exploration on the future exhibition mode.
"Cloud exhibition" all operations are in the cloud, buyers can choose their own want to see the exhibits, and live interaction with the exhibitors, but also through the display page for direct purchase orders. The live broadcast can be watched on the computer side, the mobile phone web side and the APP side. VR technology allows customers to see product details and even factory conditions on a screen. Click to enter "cloud exhibition", you can view the whole picture of the products in the VR sample room, breaking through the time and geographical restrictions，Allow potential customers to visit the factory and experience the products and services on site.
03
"Cloud show" is becoming a global trend
The 127th Canton fair will be held online in mid-to late June and will invite domestic and overseas merchants to display their products online, according to an executive meeting of the state council held on April 7. Known as "Asia's largest modern exhibition center," the Canton fair will be the first time China's historic trade event has been held online.
According to ren hongbin, assistant minister of commerce, the fair will mainly include three parts: online exhibition docking platform, cross-border e-commerce zone and live broadcast marketing service，We will build a 10×24 hour online foreign trade platform to provide online promotion, procurement connection, online negotiation and other services for exhibitors and purchasers, so that Chinese and foreign merchants can place orders and do business without leaving their homes.
Many new product release conferences sponsored by enterprises have been transferred from offline to online. Artificial intelligence technology war "epidemic" seminar and online exhibition of scientific and technological achievements... All are innovative forms of online exhibitions.Xiaomi, huawei, glory and other mobile phone manufacturers will be offline conference on the screen, in the form of live broadcast to launch a new generation of products. Recently held China council for the promotion of international trade, international conference and exhibition industry innovation and development conference,
Online exhibitions are not only a breakthrough for Chinese convention and exhibition institutions and enterprises in the face of the epidemic, but also a global trend. In late February, Facebook announced that the F8 developers' live conference, scheduled for may in SAN jose, calif., would be replaced by an online event. WWDC, apple's summer developer conference, will also be streamed live. The conference and exhibition industry's pragmatic response to the epidemic has also become a major initiative for innovative development.

The conference and exhibition industry press the "pause" button, but Internet innovation service never stop! The special development environment has stimulated the innovation potential of the industry. The investment attraction and exhibition services have not stopped, but also developed into a more convenient and intelligent mode.

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