The "2020 Innovative Products Online Joint Launch Event" was successfully held at the live launch venue on the 2nd floor of Fashion Park. The event was hosted by the China Garment Quality Manufacturer Alliance - Fashion Park, with participation from companies including DuPont China Group Co., Ltd., Sateri, Shanghai Shengyicheng Textile Co., Ltd., Guangzhou Zhida Garments Co., Ltd., and Xintianyuan Textile Co., Ltd.

To help Chinese garment enterprises grasp new market consumption demands, understand new industry development trends, and create new momentum for fashion products, this online launch event invited five corporate executives from domestic and international fields of new materials and new product development to share insights.

With the enthusiastic anticipation of online viewers and the presence of on-site guests, the "2020 Innovative Products Online Joint Launch Event" officially kicked off.

Textile Biotechnology: The Path to Sustainable Brand Fashion

"One fiber, infinite possibilities." First to take the live stage was Ms. Helen, Marketing Manager of DuPont China Group Co., Ltd. By analyzing the impact of the pandemic on society and consumer psychology, she believes that "sustainable fashion and environmental awareness" will become a major fashion trend in the textile industry in the post-pandemic era. The sustainable SORONA® fabric materials created by DuPont™ SORONA® bio-based fiber technology align with development trends and are worthy of enterprise adoption. Meanwhile, Ms. Helen also hopes to use this green technology to create innovative textile fabrics about humanity and nature, awakening more brands and consumers to protect the planet.

Tech Green Fiber: The Application Light of Eco-Friendly Fabrics

"Developing sustainable resources, creating a better life." Next on the live stream was Ms. Chen Jie, Strategic Marketing Director of Sateri. Starting from the company's mission, she introduced Sateri's EcoCosy®, one of the leaders in the cellulose fiber industry, covering its natural green raw material selection, leading recycling technology, fabric shaping advantages, as well as antibacterial properties, sustainability, and supply chain management models.

"The wise hide their tools and wait for the right moment. Seize the transformation opportunity, innovate from the source." Ms. Chen Jie believes that only by innovating from the source, continuously launching quality products that meet market demands, and embedding green genes into brand partners' minds through more differentiated products, can enterprises effectively drive their own development. Additionally, she, along with guest Fan Yuxing, Merchandising Director of Shanghai Macarole Children's Clothing Co., Ltd., jointly launched the new antibacterial fabric series of EcoCosy X MarColor, safeguarding children's healthy growth.

Graphene Technology: The Innovation Ace of Smart Apparel

Sun Jianyou, Chairman of Shanghai Shengyi Textile Co., Ltd., focused on introducing the company's latest graphene protective fabrics, graphene protective suits, graphene luminous protective masks, and graphene antibacterial anti-odor socks, unlocking the latest research and development trends of graphene in the textile field through a witty and humorous presentation.

Innovative Tech Fabrics: "Protective Suits" for Children's Healthy Growth

"Persistent sterilization, rapid virus elimination." Six years of new product development experience gives Ms. Wang Dan, General Manager of Guangzhou Zhida Garments Co., Ltd., full confidence in her new fabrics. At the live event, she launched the company's latest tech fabric: photocatalytic antibacterial and antiviral textile fabric, stating that it can effectively block viruses and inhibit bacterial regrowth, bringing a sense of "security" to consumers of children's protective suits. Meanwhile, addressing the rigid demand for "warm in winter, cool in summer" in the children's wear market, Ms. Wang Dan also introduced "Aorong Warmth" winter children's wear and "cool-feel" summer children's wear.

During the live stream, each guest speaker also prepared various fun little gifts for online viewers, making the live room extremely popular.

Ultimately, through simultaneous live streaming on three major professional platforms—Tencent Live (11,000 viewers), First Textile Network (38,000+ viewers), and Huayi Network (7,334 viewers)—the online event attracted nearly 60,000 views in total. The barrage messages in the live room flooded the screen, fully demonstrating the widespread attention and unanimous recognition from the audience for the speakers and organizers.