Tuoyuan xinsi advertising is how to win 50W "online conference"......

Yes, I was the one who never wrote the "online conference" planning case, but won the target of 500,000 online conference case.

In fact, the first quarter of each year is the peak of our company's performance. The sudden outbreak of the epidemic caused our company to suffer unprecedented losses in the first quarter. All the activities signed before the Spring Festival were postponed and cancelled, and even the year-end bonus has not been paid yet.

What's more, the boss has instituted a "rotation" system. The United States called its "source of savings", in fact, is "do a rest", change the way to save operating costs for the company.

In such a working environment, I persisted for 3 months, during which some colleagues in the company could not afford to be exhausted, submitted their resignation letter one after another, and began to make another living. Some colleagues in the company just passed the time, waiting for the end of the day.

I began to be confused, if the company has not received business, or the company is facing bankruptcy, where should I go?

In a city with a slogan of "coming is a shenzhen person", it is impossible for me to save money with a salary of less than 5,000 yuan, minus rent, living expenses and mortgage. Such a job is not a sense of security for me.

Just as I was making up my mind to ask my boss to resign, a message came from my boss on WeChat.
When I opened WeChat, I found that my boss just sent me a Brief and a series of speech patterns.
Yes, this Brief is an online press conference with a target of 50W in the beginning. To my annoyance, I have never made an online press conference planning plan. What's more, the boss only gave me 2 days, which made me feel like a sea of smoke.
But you can't tell your boss, "I'm done," because I'm quitting...
After thinking about it, I can only make all the skills I have learned in my life, and strive to make a plan to make the customer moved within 2 days. If the final customer signs the contract, he can get the commission. Even if he doesn't finish the contract, he will resign again

At this time, it was close to the end of work, so I opened the PPT and worked overtime to write the plan for the first time during the epidemic. With three years of planning experience, it was not difficult to write an event plan in one night while drinking red bull...

The next morning, I sent the first draft to my boss and then sat at my desk waiting for feedback.

Before long, a face haggard boss in WeChat replied me "the marketing gimmick is not attractive enough, the form of the press conference is not bright, the process link is peaceful" such summative sentence, will I spend the whole evening painstaking efforts to give no.

This is the planner's helplessness and grievance, in addition to continue to change, seems to change nothing.

How to do? There is only one day until the deadline of the project. I have never been in touch with the "online press conference", and I have applied all I have learned in my life.
At this time, in addition to baidu to try their luck, to see if there is a similar scheme can be used for reference, perhaps to find a source of inspiration.
So, I tried to enter the "online conference planning case" keywords, sliding the mouse down, a post attracted me, as if to see a light in the dark.
After browsing and learning a lot of plans on this platform, I came up with the concept of "shenzhen's first cloud release" as a marketing gimmick for the launch conference. The launch conference was implanted with two innovative ways of playing: green screen technology and virtual AR launch technology.

After the whole plan was revised, it was sent to the haggard boss again.

When the second version of the plan was sent to my boss, I was ready to resign and didn't want to waste any more time and make endless changes.

Who would have guessed that the boss replied "very good" this time? Was the boss really impressed by my proposal

I got what I wanted, and finally the online press conference with a target of 500,000 yuan was taken down by us. This is also the first online event the company undertook after the Spring Festival. Now the company has started several small events one after another, which has restored my confidence in the industry.

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