Every live stream is an online product launch.

When live streaming becomes the trend of the era, those who fail to keep up will be eliminated by natural selection. Businesses that do not adapt and follow the times are bound to be left behind.

James Liang, Chairman of Ctrip, sold over 44 million yuan in a single session.

Qian Jinbo, Chairman of Red Dragonfly, generated over 1 million yuan in one live commerce session.

Lu Weibing, President of Xiaomi, sold 65 million yuan in one hour.

Li Jing, CEO of Mendale Home Textiles, surpassed 25 million yuan in sales within four hours.

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Moving online is both a survival strategy and a response to development. Even though live streaming is a low-cost customer acquisition channel, CEO-led selling still demands professional expertise.

Rather than selling products, these leaders are engaging audiences. Their frequent appearances in live rooms not only endorse product capabilities but also strengthen brand awareness.

These industry leaders stream not just for sales, but for the underlying costs and benefits. Each live stream is an online launch, overcoming the limitations of offline venues, time, and high costs. One person can host numerous launches in a month, reducing expenses while greatly improving efficiency.