Online press conference, south Korean event planning to see how the major brands play out the "new pattern"?

The epidemic in 2020 has had a huge impact on the global business environment, with losses appearing in many industries. However, the development of various "online live broadcasting" industries has reached a new level during the epidemic.

For many brands, the epidemic has hit one after another. When it comes to offline product launches and strategic launches, will they all fall through?

You know, the launch is related to a brand's annual planning, whether postponed or cancelled will have a great impact. And the conference will be transferred to the online, not only can meet the needs of enterprises to release, but also can avoid crowd gathering, for a time, the brand owners to hold the conference online has become a trend.

For weekdays, a conference held in where, how grade, is very fastidiously, but now we are unified in the online conference, creative competition has become the absolute focus, perhaps can also come to a jedi "counter-attack", why not
Today, small make up might as well share a few more features for you "online press conference", to see the major brands, is how to play the new pattern
Virtual world holds conferences to witness milestones
What would it be like to move a large conference from the real world to the virtual world?

On March 19, HTC held the first VIVE virtual ecology conference (V EC 2020), which attracted thousands of VR participants from 55 countries. The live video was watched more than 500,000 times online, and netizens around the world witnessed this milestone event.
Some users enter the virtual world through a PC VR, some through an all-in-one VR machine, and some through a single computer. In the virtual venue, you can enjoy the sea view, chat with someone, or play basketball, ring the bell, play chess, or experience VR games on VIVEPORT.
During this virtual world conference, hugs, speeches and round tables were all over the place. Of course, with all the "showmanship" of wearing protective clothing and running trains off the rails, is this the future of online meetings? My friends and I were shocked
04
Benefit concert, bless art image
On April 12, buick GL8 Avenir aviva cloud launched.
Although there is no explosive traffic and topics, but this "cloud launch event"But there is another important focus - that is, the famous composer and conductor tan dun brought "wuhan twelve gong" the first domestic cloud performance.

The song, "wuhan twelve gons," has been performed in Berlin, London, Moscow and other cities since February, celebrating the efforts of the Chinese people to fight the epidemic.

The addition of the concert greatly reduced the commercial nature of the "cloud launch event" and made it more like a public benefit performance to celebrate the lifting of the ban in wuhan. So on this level, this "cloud launch event" won more favorable impression for the brand.
Public benefit concert as an attraction to get a large number of users attention, with art attributes to enhance the brand image to get the target consumer group recognition, buick this "cloud launch" can be said to the road and fans of the double harvest.
05
Innovative TED talk, and users heart communication
On the evening of April 10, 2020, audi, together with shenzhen satellite TV, brought a new generation of audi A4L super press conference. With the theme of "becoming a stronger version of yourself" as the theme, it used a TED presentation to refresh the public's traditional cognition of "light factory" during the new product iteration and upgrading.
In this atypical car launch event, there is no flash of lights or technology, but the inner emotions of "online audience" as the guide, to titillate users and reach resonance.
You might ask, what is a TED talk? In fact, TED is composed of three English words: "technology", "entertainment" and "design". The content of the lecture is very diverse and the form is relatively new.

 addition, by refining the product, four key points -- stronger genes, stronger appearance, stronger brain, and stronger performance. Luo zhenyu, wei kunlin, zhang weili and li yifeng were selected as the speakers.

The speech content of the four speakers is not only combined with their own experience, but also highly consistent with the brand and product. Different from the simple image endorsement, each keynote speaker had a sincere communication with the audience, which was not only a large-scale "pet fans" action, but also a full of dry goods, which aroused more passers-by 'sympathy.

06

Bizarre debate competition, content depth implantation

Is it your first time to make a variety show out of the launch conference?

A bizarre debate under the label "here comes the devil" revolves around the question "are we going with the flow or are we going our own way?" The theme unfolds. Admittedly, since the press conference, the content of product attributes is naturally closely related to the speaker's speech. Such a "pseudo-weird" scene, also attracted a lot of fans of the program's attention.
In addition to the novel form, this release is also a deep combination of brand and excellent content, even if the advertising, also let a person look not so disgusting.

07

The pattern does not compare, the time beats you

On April 26, xiaopeng automobile launched a 24 hour long xiaopeng P7 online press conference at station B.

Epic "super long long long long long long long long long long 24 hours live broadcast is a very good gimmick, it combined with B station platform, with a younger way to show the charm of the product. At the same time, this super long long long long live event highlighted the super long endurance of xiaopeng P7. Here, 7 lengths were used, representing the endurance of xiaopeng P7 of more than 700 kilometers, and the product features were skillfully combined with the launch event.

With the launch event time as the highlight of the stunt, with the super popular B station UP main lineup platform, with a variety of links, product stories, in-depth interaction with users, xiaopeng automobile this online conference not only enrich the content, but also improve the content can be seen.

Which one do you pick most among the above several brand online press conferences?

When offline becomes online and stage becomes screen, high quality, interesting and interesting content and products are still core competitiveness.How to maximize the combination of hot spots, close to the consumer group, the brand, product information to the maximum extent to all people, is the planning of online press conference needs to focus on the problem.

In addition, besides carefully planning the form of content, it is also very important to select public figures and Internet celebrities.Today's marketing activities are often popular, but for a brand, a simple flow of traffic can not fully reflect the spiritual connotation of the brand's desire to deliver, the guests invited must conform to the characteristics of the brand and the product, in order to maximize the effect.

Online press conference

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