On March 14, 2020, Yibenef held its new product launch and fourth anniversary celebration in Shenzhen via an online cloud live stream, under the theme "New, Beyond What You See." The event featured three large screens against a starry backdrop, creating a vast, deep-space atmosphere that presented every detail clearly to viewers. The launch highlighted "newness," bringing viewers the "four new surprises" of Yibenef: new brand, new positioning, new products, and new marketing, marking a new era of brand strategy upgrade.

At the start, Yibenef Chairman Mr. Chen Hangzhou delivered a speech titled "To the Extraordinary," paying tribute to the ordinary yet extraordinary heroes fighting on the frontlines of the epidemic. During the pandemic, Yibenef contributed through donations of money and supplies. At the event, Mr. Chen honored all these brave efforts. The Yibenef team's spirit of unity—gathering as a flame and scattering as stars—was inspiring. Mr. Chen believes that "every sincere effort will be seen by time." Looking ahead, he stated that Yibenef will continue to focus on the health industry, break through with innovation, and create more extraordinary achievements, outlining a grand vision for the company's brands and products to serve "all people, all channels, and full coverage."

Next, Yibenef co-founder Mr. Zhang Weiwei led the release of Yibenef's 2020 brand strategy. Over four years, Yibenef focused on two product R&D directions: "probiotics" and "moxibustion," ultimately creating two health and care consumer brands: Yibenef—"Microecological Health Expert" and Tiantian Ai—"Ai Life Expert." To support strategic transformation and enhance brand influence, Yibenef introduced new brands and positioning, enriching the two brand systems under expanded product categories. Under the "Microecological Health Expert" positioning, the Yibenef brand will better focus on R&D of health foods, oral care, and skincare products. After the launch, Yibenef introduced a series of oral microecological products: probiotic toothpaste, probiotic mouthwash, and probiotic breath-freshening candies, with skincare and beauty products in development. Under the "Ai Life Expert" positioning, Tiantian Ai will create two product lines: "moxibustion" and "Ai." The moxibustion line includes stylish moxibustion devices and portable moxibustion patches, which are popular among consumers. New Ai care products—eye moxibustion patches, herbal compound essential oil, bubble bath, and comfrey ointment—will be launched in April this year.

Yibenef's brand portfolio is now clearer and more complete. In the future, Yibenef will focus on probiotic product R&D, Tiantian Ai on moxibustion and related products, Xiaohuayang on craft flower wines, and Xiaolu Fuli will provide insurance and financial services for Yibenef members. Mr. Zhang also announced good news: Yibenef's craft flower wine brand, Xiaohuayang, received strategic investment from Nandu Smart Media City Investment Development Fund, and revealed that Xiaohuayang will soon launch two new products: Xiaohuayang·Birds and Flowers IPA Craft Beer and Xiaohuayang·Orange Blossom Brew. Through brand upgrades and category evolution, Yibenef is precisely focusing on core competitiveness.

The most anticipated segment was the new product launch. With over 560,000 viewers waiting online, Yibenef's first children's probiotic fun straw—Jungubang—made its global debut. This probiotic product breaks traditional probiotic forms with its innovative straw design. The development of the children's probiotic fun straw stems from Yibenef's deep insight into children's probiotic supplementation. This straw can be used in milk, soy milk, or even plain water, making probiotic supplementation easier and more fun, sure to win the favor of children and mothers. Jungubang is not only novel in form but also functional. It contains 500 million active strains, using the US-imported BC30 strain, which effectively promotes nutrient absorption, supports balanced development in children, and helps them stay healthy and energetic. With the launch of Jungubang, live stream popularity soared, and online interaction became more frequent and enthusiastic. The birth of Jungubang is expected to open new directions in probiotic R&D and bring innovation to the industry.

Finally, Yibenef addressed the last "new"—new marketing—stating that it will develop more innovative marketing methods across products, channels, and promotional content, continuously increase brand exposure, support the brand upgrade strategy, and build strong brand strength. Innovation is the driving force for sustainable brand development and the greatest driver of brand vitality. Yibenef integrates market trends and consumer needs, continuously increasing R&D investment and innovating products. Its brand family is growing, brand influence is strengthening, and corporate strategy is becoming more ambitious. Yibenef is sure to advance toward a more brilliant and broader stage with rapid development.