German public relations event planning online live broadcast conference!

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For example, offline conference marketing, which has always been popular with brands, failed to display the normal and time-tested actions of many brands before the epidemic.

A lot of brands in the heart panic: offline meetings can not be held, the "harvest" is not available, what should I do?

Don't worry, there are more ways than difficulties.The old industry conference pattern is broken, and new opportunities for online conferences "new species" are quietly coming.

AR online press conference

AR线上发布会Will come out of nowhere
Solve the urgent need of brand meeting
Brands are no longer able to hold meetings offline as they used to, so some have taken a different approach and moved their conference marketing online.
  Including when to open, where to open, in what form to open, where to travel after the meeting, etc., to put aside previous years, most brands have been planning the first national partner conference this year related matters.

For many brands, conference marketing may be more important than advertising. Many brands may be counting on this meeting for most of their year's harvest. However, due to the impact of the epidemic this year, the meeting will not be able to hold a large-scale meeting with many people on site in China for a short time.
A lot of brands in the heart panic: offline meetings can not be held, the "harvest" is not available, what should I do?
Don't worry, there are more ways than difficulties. The old industry conference pattern is broken, and new opportunities for online conferences "new species" are quietly coming.
AR online press conferenceWill come out of nowhere
Solve the urgent need of brand meeting
Brands are no longer able to hold meetings offline as they used to, so some have taken a different approach and moved their conference marketing online.
 Therefore, with the rapid development of technology and 5G network, online conference has become a hot topic and a new conference mode.
For the brand, the online meeting can not only bring a strong visual impact to your agents, stores and other partners, so as to further enhance the brand image. Moreover, it can save many costs, such as site fee and transportation fee, and exempt all kinds of expenses for reception, accommodation, catering, tourism and goods procurement, which is not too sweet for beauty brands suffering from the epidemic.
Therefore, the online press conference can be said to be the best choice for brands to conduct conference marketing during the epidemic and even for a long period of time.
The principle of online virtual meeting
1. Some time ago, l 'oreal China held the first launch event of 2020 online in the form of live broadcast. If you have watched the live broadcast, you will notice that the stage of the event is very technological and cooler than any offline meeting. This is actually the function of AR technology.
▲ the first "cloud release" of l 'oreal
In the online meeting, AR technology is used to create a virtual stage, which can not only achieve the effect that offline stage layout is difficult to achieve, but also constantly change the stage during the meeting to better adapt to the content of the speech. As a result, huawei, xiaomi, samsung and other technology companies often use it to launch their new products online.
The online virtual meeting is derived from the studio shooting and technical synthesis of special effects films commonly used in the film and television industry. In the activity scene, green curtain (or blue curtain), which is spacious enough to shoot in the booth, is set up and arranged. Combining 3d animation and computer technology, portrait matting and activity scene superposition synthesis are carried out. The output video picture is presented on the live broadcast platform by switching the position Angle of the broadcasting system to face the audience.
 The traditional offline meeting activities will be kept in the stage area, the audience area will be removed, and the audience's information will be connected through the live station broadcast
The revenue port moved to the live Internet port
Direct delivery on line
▾ online live with goods
Live streaming with goods refers to a new service mode of close commodity display, consultation reply and shopping guide by using live streaming technology through some Internet platforms, or a direct broadcasting room set up by the store itself, or a professional anchor gathering for promotion.
On the one hand, "live streaming" has stronger interaction and affinity. Consumers can communicate and even bargain with sellers just like in an outlet. On the other hand, "live streaming goods" can often achieve the lowest price of the whole network. It bypasses the traditional intermediate channels such as dealers and directly realizes the connection between goods and consumers. Especially for web celebrity anchors, the essence of live streaming is to let the audience watch advertisements. Only by providing the maximum discount through "seconds kill" and other means can it attract and stick to consumers.
Why do you want to do live streaming?
Operation process of online live streaming of goods:
What will the live online event bring?
1. Build user brand awareness. Live broadcasting can extend offline acquisition to online acquisition, and it is also an important way to build users' brand awareness and conduct content marketing.
2, fine operation, promote the flow of private domain. By means of live broadcast and rift propagation, the company can carry out fine operation for users, activate the private domain flow pool of the enterprise, and make it easier for the enterprise to get customers.
 
3、Reduce training cost and improve training efficiency. Live broadcasting can meet the needs of enterprises for internal training in the current special period of fighting the epidemic. Employees only need to watch and learn through live broadcasting.
4. Improve brand exposure and brand awareness. The live broadcast can not only show the positive spiritual outlook of the company, but also enable the company's top management to have a direct dialogue with the audience in the comment area, so that consumers can be more assured about the company and the brand.
 
5. Gain customers through live broadcasting and online sales, which is convenient and cost saving. The user information collected through live broadcasting can also become the private domain flow of the enterprise after live broadcasting and play a greater role.
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