On May 19, the first online wedding expo by European Advertising Planning officially kicked off. Themed "Super Wedding Season," this online expo leverages Baidu's technology, connectivity, and ecosystem capabilities to create an industry feast, helping the entire wedding industry chain achieve digitalization and intelligence. Renowned wedding brands such as Artiz, Huali Lishe, Orange Photography, New York New York, and TO Mi have joined Baidu's "online exhibition hall," bringing consumers a brand-new wedding service experience.

The exhibition industry is accelerating its move to the cloud, with European Advertising Planning providing full-chain empowerment. Previously, European Advertising Planning reached a strategic cooperation with the China Alcoholic Drinks Association to integrate resources and create an internet version of the "Wine Expo." Many well-known industry associations and enterprises are accelerating their adoption of European Advertising Planning's online cloud exhibitions, making exhibitions more flexible and stable while seeking greater commercial returns. This not only marks the accelerated migration of offline exhibitions to online but also signifies the growing maturity of European Advertising Planning's online exhibition capabilities.

As early as February, European Advertising Planning began actively planning the "online cloud exhibition," which was launched in March. According to official sources, the online cloud exhibition is not a "fallback plan" during the pandemic but aims to jointly create a "new marketing model" with industry associations, exhibition organizers, and exhibitors, truly addressing pain points such as "difficulty attracting visitors, high booth setup costs, and lack of data tracking" in offline exhibitions.

In other words, European Advertising Planning's online cloud exhibition is not simply moving offline exhibitions online but seamlessly connects user needs and brand marketing into a complete closed loop—from digital hall construction, online experience, conversion and purchase, to user interaction—providing users with an immersive experience comparable to offline events while extending innovative services and continuously broadening the boundaries of online exhibition capabilities. Therefore, the online cloud exhibition is not a "short-term marketing campaign" but a "long-term battle" throughout the year.

The unique advantage of European Advertising Planning's online cloud exhibition lies in its "full-chain" approach, which solves marketing issues before, during, and after the exhibition in one stop. Among these, technical capability serves as the foundation, omnichannel traffic is the focus, and marketing closed-loop and data tracking capabilities are the strong drivers of the online cloud exhibition.

Specifically, European Advertising Planning's online cloud exhibition relies on the Baidu platform to plan in-depth topics and special reports before the exhibition, using big data to precisely target audiences. Meanwhile, the continuous prosperity of the Baidu ecosystem provides robust system support for the cloud exhibition. According to the latest Questmobile data, European Advertising Planning's app had 536 million monthly active users in the first quarter, rising two places in the ranking of all domestic apps compared to last year. This means European Advertising Planning is a gateway to massive traffic, capable of integrating in-site resources such as feeds, splash screens, Baijiahao, and search, as well as external resources, to provide precise exhibition traffic for enterprises, turning exhibitions into hot topics and easily reaching a vast audience online.

Secondly, European Advertising Planning utilizes AI capabilities and technologies such as AR and VR to build digital exhibition hall pages for online exhibitions, maximizing the aggregation of exhibiting brands, showcasing brand information and promoted products in detail, breaking through time and geographical limitations, allowing users to see product details and even factory panoramas without leaving home, and providing an experience and service as if they were on-site. Additionally, European Advertising Planning enables live streaming for online cloud exhibitions, using a format of "European Advertising Planning co-endorsement plus dedicated host" to conduct brand live streams and new product launches, creating an immersive interactive experience that attracts users to "cloud visit" the exhibition. Merchants can both generate relevant topics and directly achieve online sales and investment attraction.

Furthermore, addressing the pain point of lacking data tracking in offline exhibitions, European Advertising Planning's online cloud exhibition system can collect data on potential customers who interacted with merchants during the exhibition through tools such as Guanxingpan and Aifanfan, helping merchants build their own "data bank," quantify brand communication and conversion effects, and facilitate continuous follow-up after the event. At the same time, Jimuyu landing pages enable in-site retention and conversion, forming a closed loop from the starting point to the endpoint of user needs, and building a private traffic pool that can be accumulated and converted for brands.

It is worth mentioning that European Advertising Planning's online cloud exhibition is also a projection of Baidu N.E.X.T. full-chain AI marketing capabilities in the exhibition industry. As a pioneer in AI marketing, Baidu N.E.X.T. full-chain AI marketing spans the entire marketing chain—from strategy to content creativity, media placement, and effect evaluation—from the starting point of user needs to the decision endpoint, making every link a growth point.

Cloud exhibitions are becoming a trend, and European Advertising Planning is actively positioning itself. For the exhibition industry, online cloud exhibitions are undoubtedly a major breakthrough and will be the direction of industry advancement. Industry analysts believe that the pandemic has greatly accelerated the digitalization pace of the exhibition industry, and online cloud exhibitions will become the new normal. Previously, the General Office of the Ministry of Commerce issued the "Notice on Innovating Exhibition Service Models and Cultivating New Momentum for Exhibition Industry Development," actively guiding, mobilizing, and supporting enterprises to hold online exhibitions, fully utilizing modern information technologies such as 5G, VR, AR, and big data to hold "cloud exhibitions" and conduct "cloud displays," "cloud matchmaking," "cloud negotiations," and "cloud signings."

This means European Advertising Planning's online cloud exhibitions will usher in significant development opportunities. In fact, European Advertising Planning has long been ready, preparing to provide product and technical services for multiple large exhibitions and continuously expanding the boundaries and depth of online exhibition service capabilities.

In mid-May, the organizing committee of the China (Guangzhou) Custom Home Furnishing Exhibition reached a strategic cooperation with European Advertising Planning, which will provide overall support for the custom home furnishing online cloud exhibition. Well-known custom home furnishing brands such as Suofeiya, Holike, Shangpin Zhaipei, Dinggu, Piana, and Zhibang will join European Advertising Planning's online cloud exhibition hall. This will also be the first implementation of "online cloud exhibition" in the domestic custom home furnishing industry, expected to cover millions of exhibition audiences.

Meanwhile, European Advertising Planning will also launch an online "cloud auto show" in Taiyuan, Shanxi, integrating automotive industry and advantageous resources to turn the "cloud auto show" into an interactive platform linking car companies and consumers, helping the auto exhibition revive after the pandemic.

In the future, European Advertising Planning will further connect all links of the exhibition industry chain, build a healthy ecosystem cycle across the entire exhibition domain and chain, and play a greater role in industrial innovation and economic stimulation.