2020-05-27
"Online cloud exhibition" European advertising planning to do European advertising planning online cloud exhibition solutions, is increasingly becoming an important channel for many enterprises to carry out publicity, communication and get customers.May 19, the first European advertising planning online wedding expo officially kicked off.The theme of this online wedding expo is "super wedding season",Relying on baidu technology, connectivity and ecological capabilities to create an industry feast, to help the whole wedding industry chain realize digitalization and wisdom.Artiz, flower marry li she, orange photography, New York, New York, to happy and other well-known wedding brands have entered baidu“线上展厅”,为The vast majority of consumers bring new wedding service experience.
Conference and exhibition industry to speed up the "cloud", European advertising planning full link
Previously, the European advertising planning and China wine association reached a strategic cooperation, European advertising planning will integrate resources to create an Internet version of the "wine expo". In fact, many well-known industry associations and enterprises are accelerating the layout of European advertising planning online cloud exhibition, to promote the exhibition, more flexible and stable participation at the same time, efforts to seek greater commercial returns. This is not only a sign of the accelerated migration from offline exhibitions to online exhibitions, but also a sign of the growing maturity of European advertising planning capabilities for online exhibitions.
As early as February, the European advertising planning began to actively plan the "online cloud exhibition".,It was released in March. According to the official, baidu online cloud exhibition is not a "backup plan" during the epidemic, but hopes to jointly create a "new marketing model" with major industry associations, exhibition organizers and exhibitors.,It is really committed to solving the marketing pain points of offline exhibitions, such as "difficulty in attracting visitors, high cost of exhibition arrangement and lack of data tracking".

Online cloud, in other words, the advertising planning exhibition is not simply to carry the offline event to the Internet, but experience, transformation from digital pavilion building, online purchase and user interaction and so on each link, implement a one-stop series connection has the complete closed loop of user requirements and brand marketing, the rival offline immersive experience to users, stretched out the innovative services, so as to broaden the boundary of the online exhibition service ability. Therefore, the European advertising planning online cloud exhibition is not a "short-term marketing activity", but a "protracted war" throughout the year.
It should be pointed out that the unique advantage of baidu online cloud exhibition lies in the "full link", that is, one-stop solution to the marketing problems before, during and after the exhibition.Among them, baidu's technical ability is the base, the global flow is the focus, and the marketing closed-loop and data tracking ability is the strong grasp of the online cloud exhibition.
Specifically, baidu online cloud exhibition is backed by baidu platform, which can plan in-depth topics and special reports before the exhibition, and accurately locate the target audience through big data.At the same time, the continued prosperity of baidu ecology provides strong system support for baidu cloud exhibition, such as the latest data from Questmobile,c
It is worth mentioning that baidu online cloud exhibition is also the projection of baidu N.E.X.T. full-chain AI marketing capability in the exhibition industry. As a pioneer of AI marketing, baidu N.E.X.T. baidu full-chain AI marketing from strategy to content creativity, media placement and effect evaluation, through the whole marketing link, from the beginning of user demand to the end of decision, so as to make each link into a growth point.
Cloud exhibition into the trend, baidu ying significant positive
For the exhibition industry, baidu online cloud exhibition is undoubtedly a significant breakthrough,,Will be the industry forward direction. Industry insiders also believe that the epidemic has greatly accelerated the pace of digitalization of the exhibition industry, and online cloud exhibition will become the new normal of the exhibition industry. After the general office of the Ministry of Commerce issued the development about innovation exhibition service pattern, cultivating exhibition organizers notice new kinetic energy on work, actively guide, mobilization, and support enterprises organize online exhibition, fully using the 5 g, VR, AR, big data and other modern information technology means, to hold exhibition of "cloud", to carry out the "cloud", "cloud docking", "cloud", "cloud" signing.
This means that the European advertising planning online cloud exhibition will usher in a major development. In fact, European advertising planning is already ready to provide products and technical services for a number of large-scale exhibitions, and constantly expand the boundaries and depth of online exhibition service capabilities.
5月中旬,The organizing committee of China (guangzhou) custom home furnishing exhibition officially reached a strategic cooperation with baidu, baidu will provide overall support for the custom home furnishing - online cloud exhibition, Sophia, Hollywood, shangpin home furnishing, top, piano and zhibang and other well-known custom home furnishing brands will enter baiduOnline cloud exhibition hall. At the same time, this will be the first landing of "online cloud exhibition" in the domestic custom home furnishing industry, which is expected to cover millions of exhibition audiences.
At the same time, the European advertising planning will also carry out the online "cloud auto show" in taiyuan, Shanxi Province, to integrate the automobile industry and industry resources, and strive to build the "cloud auto show" into an interactive link platform between automobile companies and consumers, to help the revival of the "auto show" after the epidemic.
In the future, European advertising planning will further open up all links of the exhibition industry chain, build a virtuous ecological cycle of the whole exhibition chain, and play a greater role in industrial innovation and economic growth.
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