At 19:30 on May 30, 2020, Hisense Real Estate's online new product launch commenced at Heyuan Garden in Yangzhou, with 770,000 viewers watching the live stream. Attendees included Hisense Real Estate President Wang Hui, Product Director Zhang Fanglin, Yangzhou cultural celebrity Wei Minghua, and senior Huaiyang cuisine master Chen Ende. The event was simulcast across multiple platforms, presenting a picturesque Yangzhou night.

To thank homeowners, clients, and viewers for their enthusiasm, the live stream featured timed "red envelope rain" and hot-selling 1-yuan vouchers worth 1,000 yuan off, leaving everyone with rewarding gains.

Appreciating a Famous Garden, Blending Cultural Sentiments

Among Yangzhou's many gardens, Heyuan Garden stands as the crowning masterpiece. As a National Key Cultural Relic Protection Unit and a National AAAA Tourist Attraction, it rivals world-renowned gardens such as the Summer Palace in Beijing and the Humble Administrator's Garden in Suzhou, earning the title "First Garden of the Late Qing Dynasty." Choosing Heyuan Garden for this launch reflects Hisense Real Estate's tribute to Yangzhou and its respect for the city's profound historical and cultural heritage.

As the first real estate launch ever held at Heyuan Garden, Hisense Real Estate integrated Jiangnan culture and traditional customs into the event, delivering an authentic "cultural feast." As the moon rose and lights dimmed, amidst pavilions, towers, and carved beams, the host narrated the garden's past and present, allowing guests to experience the boundless charm of this renowned site.

A joint performance of the classic "Jasmine Flower" by cello and pipa symbolized the interplay of Chinese and Western, ancient and modern, creating a resonance between Qingdao and Yangzhou, achieving cultural and spiritual harmony.

The launch also recreated the classic "Red Mansion Banquet," inviting senior Huaiyang cuisine master Chen Ende to cook representative dishes on site, while Yangzhou cultural celebrity Wei Minghua explained the craftsmanship culture in "Dream of the Red Chamber," mirroring Hisense Real Estate's meticulous and refined approach to its products.

Ideals in Practice: Unveiling 26 New Projects

Against the elegant backdrop of the "cultural feast," Hisense Real Estate President Wang Hui engaged in conversation with the host, elaborating on the company's nationwide development strategy and its mission to "contribute to happy living in Yangzhou."

With 25 years of dedication, Hisense Real Estate inherits the quality genes of Hisense Group, applying the precision of appliance manufacturing to real estate. To date, Hisense Real Estate has "deeply cultivated Shandong, expanded nationwide," reaching overseas cities such as San Francisco in the United States and Melbourne in Australia.

Hisense Real Estate follows the laws of urban development, respects every city and nature, and pays tribute to residents. Each project is planned and built according to local conditions, exploring advanced living concepts, serving local lifestyles, fostering neighborly harmony, and making homes return to emotional sanctuaries.

In 2020, Hisense Real Estate launched 26 new projects in Jinan, Qingdao, Yangzhou, Weihai, and five overseas cities, embarking on a new journey. Commanding urban prosperity, encountering natural wonders, interpreting contemporary aesthetics, and benchmarking international trends—each new project has its own characteristics, yet all uphold unwavering integrity and craftsmanship. Hisense Real Estate strives to achieve comprehensive excellence in urban living standards and quality of life, working together with cities for a better future and contributing to a new era of happy living.