To boost consumer confidence and promote integrated online-offline development, on May 22, the "One Broadcast Red, Broadcast Xuzhou" web celebrity live contest press conference and Jiawang qualifier officially launched in Pan'an Lake.

Ji Hua, Deputy Director of Xuzhou Municipal Commerce Bureau, stated that the live contest provides a platform for highlighting Xuzhou product brands, cultivating web celebrity talents, developing the web celebrity economy, and promoting consumption upgrades. It is hoped that through this contest, new e-commerce formats and models such as cross-border e-commerce, social e-commerce, and web celebrity live streaming will be vigorously developed. All regions should actively recommend quality products and contestants, strengthen learning and exchange, continuously improve marketing and service levels, and jointly promote faster and better development of brand enterprises and industries.

Zhou Feng, Deputy District Mayor of Jiawang District, said in his speech that web celebrity talents should carry forward the spirit of mentoring in e-commerce, tell Jiawang's stories well, and sell Jiawang's specialty products well. Relevant departments should further increase support, strengthen industry supervision, and create a favorable environment for developing the "web celebrity economy." Various incubation platforms and e-commerce associations should do well in industry coordination, communication, and services, building a bridge between supply and marketing for online merchants in the district.

Yan Xincheng, Executive Chairman of the Contest Organizing Committee, stated that the committee will organize and run this contest well, actively recommend quality products and outstanding web celebrity contestants. Meanwhile, participating enterprises and contestants can share and learn from each other through the competition, strengthen learning and exchange, continuously improve marketing and service levels, and link brands, enterprises, and industries for faster and better development.

As the organizer of the Jiawang division, Sun Xiaojia, General Manager of Jiangsu Huaying Ruihe Cultural Industry Co., Ltd., said that since the contest's launch, it has received widespread social attention. Jiawang has many specialty products, and it is hoped that through the contest, Jiawang's enterprise brands will become more prominent and sales will be stronger.

It is understood that this contest is guided by the Xuzhou Municipal Cyberspace Administration, Xuzhou Municipal Commerce Bureau, Xuzhou Municipal Market Supervision Administration, Xuzhou Municipal Culture, Radio, Television and Tourism Bureau, and Xuzhou Branch of China Post Group Co., Ltd., and organized by Xuzhou E-commerce Association, All-Network Celebrity Business Alliance, Yunyou E-commerce Base, All-Network Celebrity Business School, and Xuzhou Zexian Education Consulting Co., Ltd. The 2020 China (Xuzhou) Web Celebrity Live Contest will last until July, including divisional qualifiers, semifinals, and finals, with awards for contestants including champion, runner-up, second runner-up, and Best Popularity Award, Best Short Video Award, etc., with certificates and trophies awarded respectively. Additionally, 10 Best Web Celebrity Product Awards will be set for participating products, with enterprise certificates and trophies awarded.

It is worth noting that winning web celebrity anchors and their affiliated enterprises' products will be included as important measures for the Municipal Commerce Bureau to upgrade and enhance urban economic development activities.

The Xuzhou Municipal Party Committee and Municipal Government attach great importance to the development of e-commerce. The whole city, around the task of building a regional central city, promotes the transformation and upgrading of traditional offline industries and the coordinated development of online e-commerce, vigorously develops new e-commerce formats and models such as cross-border e-commerce and social e-commerce, and the city's e-commerce industry is developing healthily and rapidly.

According to statistics, in 2019, the city's online retail sales exceeded 60 billion yuan, a year-on-year increase of more than 20%, driving employment for over 550,000 people in the city. In the first quarter of this year, the city's online retail sales exceeded 12 billion yuan, of which web celebrity live streaming contributed 1.5 billion yuan, becoming an important growth segment in online retail business and a new highlight for mass entrepreneurship and innovation.