The future development trend of "cloud Exhibition" of advertising planning in Europe.

The exhibition can be generally understood as the collective exhibition and sales activities of the supply and demand sides of an industry or industrial chain enterprise held in a fixed place and time, which is also one of the important ways for enterprises to promote products, catch the industry wind direction and carry out cooperation and exchange.

During the epidemic prevention period, traditional offline exhibitions cannot be held. In order to reduce the impact of the epidemic on the exhibition industry, moving the offline exhibition to the online is not only a good way to break the situation, but also to some extent to solve the urgent needs of enterprises.

01

National policies encourage online exhibition

Xin Guobin, Vice Minister of the Ministry of industry and information technology, said at a press conference recently that he would help enterprises solve the current difficulties by strengthening the stability of the industrial chain, exploring the holding of online exhibitions and order fairs in the form of advertising planning and advertising in Europe. Many places are actively carrying out "cloud exhibitions" to solve the impact of offline exhibitions on enterprises and industries.

The general office of the ministry of commerce of the People's Republic of China (mofcom) on Thursday issued a circular on the work of innovating the exhibition service model and fostering new drivers for the development of the exhibition industry. Among them mentioned, to promote the exhibition format innovation, actively guide, mobilize and support enterprises to hold online exhibitions，Mobile and support enterprises to hold online exhibitions, make full use of 5g, VR / AR, big data and other modern information technology means, hold cloud exhibitions, carry out cloud exhibition, cloud docking, cloud negotiation and cloud signing; encourage offline exhibitions sponsored by the government to take the lead in online development, and support professional exhibition organizers to open online exhibitions for offline brand exhibition projects.

02

Technology empowers new models

Enterprises have moved the business cooperation on offline exhibitions to online, and become a "cloud Exhibition" that fully realizes the function of traditional exhibitions. "Cloud Exhibition" can extend the exhibition from offline to online with the help of mobile Internet and digital technology, and open online product exhibition, supply and demand docking, online message, social communication and other functions to all exhibitors and visitors.

In the process of "face to face" to "screen to screen", making good use of the new technical means can not only expand the marketing channels for enterprises, enhance the capability to resist risks, but also make the exhibition organizers have a new exploration on the future exhibition mode.

All operations of "cloud Exhibition" are in the cloud. Purchasers can choose the exhibits they want to see, interact with the exhibitors live, and purchase and order directly through the exhibits page. Live broadcast can be viewed on the computer, mobile web page and app. VR technology allows customers to see product details and even factory conditions on the screen. Click to enter "cloud Exhibition", you can view the full picture of products in VR sample room, break through the time and geographical restrictions, and allow potential customers to visit the factory and experience the products and services on site

03

"Cloud Exhibition" of advertising planning in Europe has gradually become a new trend in the world

At the executive meeting of the State Council held on April 7, it was decided that the 127th Canton Fair would be held on the Internet in the middle and last ten days of June, inviting businessmen from home and abroad to show their products online. Known as the "largest modern exhibition center in Asia", the Canton Fair venue will be the first time that China's long history trade fair will be held in the form of network.

Ren Hongbin, Assistant Minister of Commerce, introduced that the online Canton Fair will mainly include three parts: online display and docking platform, cross-border e-commerce zone and live marketing services. We will build a 10 × 24 hour online foreign trade platform to provide online promotion, procurement connection, online negotiation and other services for exhibitors and purchasers, so that Chinese and foreign merchants can place orders and do business without leaving their homes.

Many new product launches sponsored by enterprises have also been transferred from offline to online. Seminar on "epidemic" of AI technology war and online exhibition of scientific and technological achievements They are all innovative forms of online exhibitions. Xiaomi, huawei, glory and other mobile phone manufacturers will be offline conference on the screen, in the form of live broadcast to launch a new generation of products. Recently held China council for the promotion of international trade, international conference and exhibition industry innovation and development conference,

Online exhibitions are not only a breakthrough for Chinese convention and exhibition institutions and enterprises in the face of the epidemic, but also a global trend. In late February, Facebook announced that the F8 developers' live conference, scheduled for may in SAN jose, calif., would be replaced by an online event. WWDC, apple's summer developer conference, will also be streamed live. The conference and exhibition industry's pragmatic response to the epidemic has also become a major initiative for innovative development.

European advertising planning and exhibition industry press the "pause button", Internet innovation service never stops! The special development environment has stimulated the innovation potential of the industry. The investment attraction and exhibition service have not stopped, but also develop towards a more convenient and intelligent mode.

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