French Event Planning Brand IP Series Online Live Launch
2020-06-09

A French event planning brand collaborated with Dalian Vanke to produce a brand IP series forum live show, "Dawan You Mengliao," presenting the most distinctive and content-rich online live launch for Vanke·Hefeng Mingyue and Vanke·Metropolis Xinghai. The show interpreted Dalian's urban memory and residential civilization from a city culture perspective.

During the preparation phase, from location selection, guest RSVP, topic planning, to recording, post-production editing, and live streaming, each episode completed all post-production work within 52 hours and went live flawlessly.

On site, telephoto lenses captured multiple angles with independent camera positions for each person, and handheld camera movements provided subtle breathing adjustments to the guests' speech. The soft, moist lighting perfectly achieved the visual quality of a documentary and a roundtable variety show. During execution, strategic advice was given for the content dissemination of the first episode on Hefeng Mingyue, allowing guests to engage in relaxed and enjoyable conversational settings that sparked intellectual exchanges, becoming a core trigger for driving traffic and igniting topic peaks.

For the Vanke·Metropolis Xinghai episode, the style was completely different from the first: the cover figure had a business aura, and the discussion delved into cultural consumption and mainstream business circles. Continuing the Wuyu team's mature expertise in capturing and applying the recording environment and spatial scenes, the episode was perfectly launched within 48 hours of post-production. The entire film used multi-scene perspectives to present the forum content in a three-dimensional way, sparking live chat discussions and interactions. Leveraging content to amplify the brand's voice in this era, Dawan You Mengliao is more than just a show.