2020-06-19
Nowadays, more and more Chinese brands are holding their launches overseas to demonstrate their influence. The following is a review of three recent overseas launches.
Last night, NIO officially unveiled its electric supercar EP9 at the Saatchi Gallery in London. The car features a magazine-style swappable battery system, fast charging in 45 minutes, a range of 427 kilometers, four high-performance motors, and four independent transmissions, delivering 1,360 horsepower. It accelerates from 0 to 200 km/h in 7.1 seconds and has a top speed of 313 km/h. On October 12, the EP9 set the fastest lap time for an electric vehicle at the Nürburgring with 7 minutes 5 seconds; on November 4, it set the fastest electric vehicle lap at France's Paul Ricard circuit with 1 minute 52 seconds. The launch was held at a modern art gallery, with artists and designers invited, highlighting its style.

The NIO logo is 'Nio'; the upper half symbolizes the sky, representing the future, while the lower half symbolizes the earth, representing direction.
Earlier, LYNK & CO, a new brand jointly created by Geely and Volvo, held its launch in Berlin. Judging from the live stream, the event was stylish and unconventional, featuring an ice bar, comfortable seating, and fine food and drinks, with a performance style similar to a jewelry or watch launch. Its brand philosophy emphasizes 'connecting the world; connectivity technology is as important as the engine,' and it claims four advantages: seamless in-car mobile connectivity, world-leading safety technology, forward-looking electrified powertrain, and an exceptional driving experience.
A month ago, LeEco held a launch at the Palace of Fine Arts in San Francisco, themed 'Break Boundaries, Share the Eco World,' inviting nearly 1,500 media and guests worldwide. It announced the full rollout of its ecosystem in the United States and launched products such as Super TVs and Superphones (Le Pro3 and Le S3). Cumulative sales of LeEco Superphones have exceeded 17 million units, reaching countries including Thailand, India, and Russia.