Overseas PR event planning conference!

Tuoyuan Xinsi advertising is a comprehensive brand service organization of German public relations activity planning and space exhibition, brand planning and visual communication design, and new media marketing. Through 100 public relations activities, we can bring a leap forward brand promotion for dozens of well-known enterprises. Rigorous planning, practical implementation, so that high-quality customer brand more powerful, better future.

Many brands were caught off guard by the sudden outbreak of the epidemic. For example, offline conference marketing, which has always been a hot topic for brands, has been unable to carry out many normalized and tried and tested brand actions before the epidemic,

Many brands are flustered: offline meetings can't be held, and "harvest" is not available. What should I do?

Don't worry. There are more ways than difficulties. The old pattern of industry conference has been broken, and new opportunities of online conference "new species" are quietly coming.

Will come out of nowhere

Solve the urgent need of brand meeting

Brands are no longer able to hold meetings offline as they used to, so some have taken a different approach and moved their conference marketing online.

3.jpg Including when to open, where to open, in what form to open, where to travel after the meeting, etc., to put aside previous years, most brands have been planning the first national partner conference this year related matters.

For many brands, conference marketing may be more important than advertising marketing. Most of the year's "harvest" of many brands may depend on this meeting. However, due to the impact of the epidemic this year, a large-scale meeting with a large number of people on the scene could not be held in China for a while.

Many brands are flustered: offline meetings can't be held, and "harvest" is not available. What should I do?

Don't worry. There are more ways than difficulties. The old pattern of industry conference has been broken, and new opportunities of online conference "new species" are quietly coming.

Will come out of nowhere

Solve the urgent need of brand meeting

Brands are no longer able to hold meetings offline as they used to, so some have taken a different approach and moved their conference marketing online.

Therefore, with the rapid development of technology and 5g network, online conference has become a hot topic and new conference mode.

For brands, holding meetings online can not only bring a strong visual impact to your agents, stores and other partners, so as to further enhance the brand image; it can also save a lot of costs, such as venue fees and transportation costs, as well as all kinds of expenses for reception, accommodation, catering, tourism, and goods procurement. For beauty brands suffering from the epidemic situation, simple It's not too fragrant.

Therefore, online conference can be said to be the best choice for brands to conduct conference marketing during the epidemic period and even for a long time to come.

Principle of online virtual conference

1. Some time ago, L'Oreal China held the first press conference in 2020 online in the form of live broadcast. If you have watched the live broadcast, you will find that the stage of the conference is very technological, which is more cool than any offline meeting. This is actually the function of AR technology.

The first "cloud release" of L'Oreal in the new year

In the online meeting, the use of AR technology to create a virtual stage, not only can achieve the effect of offline stage layout is difficult to achieve, but also can constantly change the stage in the meeting process to better adapt to the content of the speech. Therefore, Huawei, Xiaomi, Samsung and other technology companies often use it to publish their new products online.

Online virtual conference is from the film and television industry commonly used special effects film studio shooting and technology synthesis. In the activity scene, the green screen (or blue screen) with enough spacious shed shooting is built, and the portrait matting and activity scene superposition synthesis are carried out by combining 3D animation and computer technology, and the output video screen is presented on the live platform for the audience by switching the position angle of the broadcasting system.

▾ introduction to online live conference

The traditional offline meeting activities will be kept in the stage area, the audience area will be removed, and the audience's information will be connected through the live station broadcast

The revenue port moved to the live Internet port

Direct delivery on line

▾ online live with goods

Live streaming with goods refers to a new service mode of close commodity display, consultation reply and shopping guide by using live streaming technology through some Internet platforms, or a direct broadcasting room set up by the store itself, or a professional anchor gathering for promotion.

On the one hand, "live with goods" is more interactive and affinity, and consumers can communicate and even bargain with sellers as in hypermarkets; on the other hand, "live delivery with goods" can often achieve the lowest price of the whole network, bypassing the traditional intermediary channels such as dealers, and directly realizes the docking of goods and consumers. In particular, the essence of live broadcast is to let the audience watch the advertisement. It is necessary to provide the maximum preferential power by means of "second kill" to attract consumers and stick to consumers.

Why do you want to do live delivery?

Operation process of online live broadcast with goods:

What can be brought about by live online press conference?

1. Establish brand awareness of users. The use of live broadcast can extend offline customer acquisition to online customer acquisition, and it is also an important part of content marketing to establish user brand awareness