How should an excellent offline activity be planned and executed? The event execution company from Europe understands that the success of an event is nothing more than how satisfied the participants are with the event and how well they experience it.

Here is a classic case of following the user experience principle in offline activities.

IKEA Overnight

IKEA, founded in 1943, has become the world's largest furniture and household goods store. The reason for its great success is that it has already integrated user experience marketing into its bones. IKEA once invited more than 100 guests to spend the night in an IKEA store in the UK through manicure, massage, sleep stories read by celebrities or sleep experts. This brand promotion activity not only displayed many products, but also made participants feel that IKEA is as relaxed and comfortable as a leisure trip. The event also received extensive media attention and coverage, and IKEA's brand was greatly exposed.

海外展位搭建 TOWIN Public Relations Media towinevent.com is a professional company engaged in public relations event planning. It is one of the top ten public relations planning organizations in Guangdong Province. It is an outstanding member of China Public Relations Association. It is committed to solving the needs of customers'public relations event in an all-round way. With our strong planning and execution capabilities, we provide all-round one-stop conference and exhibition services for customers'global demand for exhibitions and event: overseas conference planning, award tourism, exhibition services, event planning and execution, exhibition design and construction, foreign special installation and construction, etc. Service countries can cover: the United States, France, Germany, Southeast Asia, Hong Kong, Macao, Taiwan, Singapore, Dubai, Japan, Brazil, Mexico, South America, Europe and other regions. As a professional organization devoted to the planning of first-line brand event for 12 years, Tuoyuan Public Relations Media staff are full of passion, with full confidence to provide you with professional public relations consultancy services, to present you with more exciting public relations event!