Immersion, as the most popular form of experience, requires certain skills to create success. An event planning company from the United States shared an immersive conference for the beverage industry.

Woodbridge was founded by Robert Mondavi in 1979. It is located 50 kilometers south of Sacramento, in the Lodi AVA (American grape growing area). Produces a wide range of wines, including Cabernet Sauvignon, Chardonnay and Zinfandel.

Woodbridge Wines introduced its first wine soda can. The brand launch conference invited the media, consumers and influential people to taste three new flavors of products. It was an immersive and photo friendly event. Each flavor is highlighted in the immersive photo background design that conforms to the flavor style. The activity was carried out in the music played by the violin.

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