At London Fashion Week 2021, the overseas event planning company planned a utopian world for French Pargo and held an event called "Mirage: the future of perfume" to release its latest perfume products.

Brand Profile

Paco Rabanne is the founder of French haute couture brand founded in the 1960s. Although Paco Rabanne is Spanish, it is still a French brand because the brand was founded in Paris. The Pagao brand is currently owned by the Spanish PUIG Group.

Product introduction

Phantom (Phantom Robot Future Man) is the first perfume in the world that can access the Internet. The bottle cap is equipped with the ST25TV02K NFC label, enabling perfume manufacturer Paco Rabanne to provide customers with unique services.

As part of the launch of Phantom perfume, the timing of this event is consistent with the fact that the UK has just got rid of the blockade and consumers have begun to actively look forward to the future.

Developed with the help of digital technology, Phantom is packed in a robot shaped silver bottle with NFC microchip connected to smart phones, integrating the themes of futurism, history, innovation and technology.

A "spaceship" with multi sensory experience landed outside the VIP release party. A giant phantom robot in the middle attracted passers-by. For three days, the "spaceship" will always be used as a product trial area for the public to experience.

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