Airbnb Italy Lottery, setting a new benchmark for overseas activity planning!
2022-12-08

Abiying is a service website to contact tourists and homeowners with vacant rooms, providing users with a variety of accommodation information. Airbnb's promotion of "San Lorenzo" in Milan has become a new benchmark for overseas event planning!

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A real homestay house has been transformed into an interactive billboard. Its windows open to the dream destination, attracting passers-by and creating a "sense of home everywhere". By pressing a big red button, people take part in the lottery.

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In order to convey our idea of traveling, we created a device to show the world from the window of the room.

On the main wall, three windows are opened to connect with the real homestay house.

The virtual landscape allows visitors to see a possible tourist destination from Milan.

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On the billboard on the other side of the building, there is a closed window where pedestrians are invited to open it. Some pedestrians only see a wall or a pouring rain when they open it. However, 200 lucky pedestrians won the opportunity of free accommodation in the destination provided by Ebiong.

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The competition lasted for 24 days, 4 hours a day, 8102 participants were registered, with an average of one participant every 40 seconds.


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