HUGO BOSS is a world famous luxury brand, originated in Germany. Overseas event planning company has designed a multi-channel marketing activity with content creation as the core for the brand.

Hugo House

Hugo House is a content creation activity, which is held in a hotel in Palm Springs, aiming to provide an independent and relatively closed single brand environment. Seven people with core influence in the global Generation Z were selected to stay in the first weekend of the Kochela Music Festival. From their arrival in Los Angeles to their departure four days later, they all got VIP experience.

Fashionable welcome ceremony

The 20 meter long LED wall and corridor welcome guests, playing the content elements that link Hugo's brand remodeling with the Kochela Music Festival in a circular manner.

In the denim fabric experience area, guests are encouraged to use a piece of denim (denim) to make an event gift, pay tribute to the brand's denim fabric, and roll up the last piece of denim fabric to make a gift after the event.

In the modeling area, the creators can freely match the latest Hugo clothes, shoes and glasses according to their own styles.

Integrate experience into online content

The daily content is created to allow Hugo's social media fans to participate and look forward to learning more.

We have also produced fashionable short videos, which enable us to show the content of influential people and creators in the "Hugo House" designed to consolidate the brand remodeling on the Internet.

海外展位搭建 TOWIN Public Relations Media towinevent.com is a professional company engaged in public relations event planning. It is one of the top ten public relations planning organizations in Guangdong Province. It is an outstanding member of China Public Relations Association. It is committed to solving the needs of customers'public relations event in an all-round way. With our strong planning and execution capabilities, we provide all-round one-stop conference and exhibition services for customers'global demand for exhibitions and event: overseas conference planning, award tourism, exhibition services, event planning and execution, exhibition design and construction, foreign special installation and construction, etc. Service countries can cover: the United States, France, Germany, Southeast Asia, Hong Kong, Macao, Taiwan, Singapore, Dubai, Japan, Brazil, Mexico, South America, Europe and other regions. As a professional organization devoted to the planning of first-line brand event for 12 years, Tuoyuan Public Relations Media staff are full of passion, with full confidence to provide you with professional public relations consultancy services, to present you with more exciting public relations event!