In March 2022, the 10 day music festival and conference will return to Austin, attracting creative brand activities of Slack, Peacock, Cheetos, Samsung and other companies. Let's take a look at some highlights of this overseas activity planning.

In 2022, another new member in line with the trend of the current activity industry in the south by southwest will focus on blockchain, irreplaceable tokens (NFTs) and cryptocurrency. Supported by the main sponsor Blockchain Creative Labs, the festival also launched a complete blockchain music for the first time.

In terms of on-site activities, many famous brands such as Netflix, Uber Eats, Fader, Starz and others decided not to hold large-scale on-site activities. However, some brands, including Peacock, Samsung, Porsche and Slack, compete for attention through NFT gifts, interesting photo activities, wonderful concerts and a large number of free gifts.

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