Albert Hein is the largest and most famous supermarket chain in the Netherlands. It was established in Osterzan, the Netherlands, in 1887. Albert Hein held his first food festival on Friday, April 29 and Saturday, April 30, 2022. Now let's go to this overseas event planning case.

Entrance area of the food festival site

The first part is a red active color scheme. You are facing yourself.

In the orange space, it is about the social connection of food.

The last world is green to make the world a better place. It shows the future of food and the development Albert Hein and his partners have made in reducing carbon dioxide and waste.

More than 50 loudspeakers were used in different areas. Hannah Webom, Sasha de Boer and Frukje Jensen here explained the meaning of food in their own way and held an inspiring dinner table meeting.

Against the background of opposing waste, I think this is the best example for us to get rid of all brochures and gifts in exhibitions or festivals, which is why we came up with digital gift bags.

After scanning the QR code, all participants of the festival will receive an email at 21:00 that night, containing an overview of all scanning items of relevant brands or services.

You can also get discount codes, which can be redeemed at Albert Heine's branch in your area. Three quarters of people use this digital service, which also ensures the cleanness of the site.

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