After three years and a cost of $100 million, Motion Factory cooperated with AT&T to design a new immersive multimedia experience area in the newly built exploration park in downtown Dallas. Walk into the new exploration park of AT&T, the work of overseas event planning company.

It includes an LED flower shelf shed, a 104 foot high 6K digital media wall, and a 30 foot high AT&T's iconic 3D LOGO lighting device, The Globe.

The most representative device in the square belongs to this huge 6K digital media wall, which is produced by SNA Displays, and is designed and provided with complex digital content and platform management system support by Moment Factory.

This large outdoor digital media wall is 104 feet high (about 31 meters), and the external LED screen with an area of about 8700 square feet (about 808 square meters) surrounds the exterior wall of the building above the entrance of the AT&T experience store.

At the junction of the external walls of the two buildings, a design of bending around the building with a minimum radius of 5 feet 4 inches allows the video content on the screen to be displayed smoothly and seamlessly around the building.

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