SMILEY has established a global partnership with the French high-end department store brand Lafayette. Through overseas event planning companies, SMILEY has successively carried out a series of activities to celebrate the 50th anniversary of SMILEY.

From February 21 to April 3, Lafayette Paris will work with Smiley to create the Smiley 50 for 50 flash event, which will bring together 50 classic brands around the world to provide their own era shapes for Smiley's flash world to celebrate this landmark highlight moment.

In China, SMILEY, together with Lafayette Department Store China, held "HAPPY BIRTHDAY SMILEY" themed birthday parties in Beijing and Shanghai respectively, created time-limited creative interactive devices and flash stores, and released the 50 anniversary limited co-branded series exclusively sold by Lafayette, bringing joy, fun and creative play and shopping experience to the big family, and delivering SMILEY's optimism and smiling power!

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