On December 3, Beijing time, the Dior 2023 Autumn Men's Wear Show was solemnly held under the Giza Pyramid in Egypt. Follow the footsteps of overseas event execution companies into this unprecedented fashion show.

The theme "Follow the Guidance of the Stars" runs through this series and its release show, starting from the Alexander III Bridge and crossing Granville and Charleston Manor.

Dior's 75th Anniversary Release Show series reached its peak here, integrating ancient civilization and modern fashion.
The pyramid element has previously appeared in many famous show venues such as Gucci, LV, and Balischia. However, Dior is the first luxury brand to move the show venue under the pyramid (but not the first example of offline activities).

So, do you think Egyptian culture will be the next wind vane in the fashion circle?

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