A special outdoor event by Allianz Insurance: projecting thousands of New Year's wishes into the sky of Engelberg, Switzerland. Entering overseas event planning cases, Allianz Insurance's 2022 New Year's Wishing Live Activity.

Brand Information
Allianz Group is the largest insurance company in Europe and one of the world's largest insurance and asset management groups.
The group was established in Berlin, Germany in 1890 and has a long history of 130 years.
The headquarters is located in Munich, the capital of Bavaria, Germany.
Allianz in the Alpine sky
Outline New Year's wishes
In order to properly welcome the arrival of the 2022 New Year, Allianz Insurance has launched a special outdoor activity: people from all over the world can send New Year's wishes to insurance companies, and then the insurance companies will use lights to "shoot them into the universe".
All of this is achieved through a lighting device called "Ramp". A standalone, fifteen meter high wooden structure with a lighting system at the top.
Allianz's customers, as well as passersby in Times Square, New York, left their New Year's wishes on the insurance company's social media through advertising prompts.
They will then receive a notification informing them when they can expect their wishes to be "launched" and "entered into space" and can be viewed online.
The large screen of Times Square in New York City was advertised before the event, and passersby can send wishes to participate in the New Year's event through Allianz Insurance's social media.

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