Overseas event execution case, Menglong 30th anniversary celebration, inviting consumers to participate in interactive experiences through social media topic tags that never stop.

Challenge: Transform recognition of Magnum's products into a shared five sense experience on social media.
Method: The flashy activity is inspired by Magnum's main melody "Be loyal to your happiness, be loyal to yourself". It brings out the inner innocence of visitors through interactive experiences, supplemented by integrated cross media communication.
The huge dots and rounded design language refer to the anniversary edition of "White Chocolate and Biscuits" and the famous silhouette of the Dream Dragon.