2019-08-04
Overseas Event Planning and Communication | 2019 IFA Overseas Integrated Communication
Solution Date: Type 2019-07-16: Enterprise Dynamic www.towinevent.com
▉About IFA The Berlin International Electronic Consumer Goods Fair (IFA) is currently the largest electronic product exposition in Germany, once a year. It is an important market for European purchasers, wholesalers and retailers of consumer electronic products to understand and purchase goods in this field. It is also the main venue for manufacturers and traders of consumer electronic products in the world to gather and display new products and new technologies. |
国外活动策划传播Overseas networking refers to people who have a small reputation in a certain field or suddenly become popular due to some events. For example, a Japanese artist uncle recently became a networking star with a song named "Pen-Pineapple-Apple-Pen". Three repetitive lyrics with simple actions are enough to make the song spread wildly on the internet. In addition to being adapted into multiple versions, many celebrities sing it. However, this kind of foreign activities planning and disseminating "net red" fever often can only maintain for a short period of time, probably only one to two months. And people who pay attention to "net red" have nothing in common, regardless of the age of men, women and children may be the audience. When you talk about people who have become "net stars" with songs, you will surely think of PSY, which was popular all over the world in the horse-riding dance Gangnam Style a few years ago. Although the brainwashing song spread like a virus and got more than 100 million clicks in a short time, the upsurge of foreign activities planning and dissemination often came and went quickly, and the new song he launched after that no longer attracted attention. Just like after the closing of the Olympic Games, Fu Yuanhui's exposure, attention and discussion have gradually declined.
For the form of new product launch conference, there is no specific concept of form. Overseas conference planning can be a very grand and influential new product launch conference, or a general new product launch conference which only lets the staff of its subordinate companies know about it. Some are based on the needs of customers, and often the more large brands their new products are released, they tend to spend a lot of experience and cost on it. For the release of new products, in addition to their offline press conferences, at the same time on the Internet, the media and so on. The traces of their new product release and a wide range of publicity efforts lay a good foundation for a new product release and listing.
