Overseas event planning case:
The primary goal of the "Maybelline New York Story" experiential promotion event is to restore Maybelline New York's image as an exciting brand, with product innovation linked to New York trends, makeup expertise, and innovative solutions. We want to showcase the brand and 2022 product innovation in the event environment, creating a space in the city center of Warsaw where our consumers can walk to 'New York' and personally experience the true existence of Maybelline New York,
An activity site that brings New York atmosphere, makeup expertise and modern digital solutions, combined with the music that Millennials and Generation Z are familiar with and like, combined with a lasting multi-channel social media platform, Maybelline New York has re established contact with consumers with a cool brand image by creatively combining visual, experience, music, culture and other elements.

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