How can overseas event planning companies achieve budget constraints and come up with creative In the field of marketing,

 there is a saying that goes: "Whoever eats a king's meal, there are those who advertise for it.". 

This sentence was vividly interpreted in a promotional event by Transavia.

The challenge faced by Pan Aviation is that its budget is limited,

 but it still needs to be effective. They found that during holidays,

 many unsold outdoor advertising spaces appear in France, 

and these unsold advertising spaces are usually painted green, and coincidentally, 

green is the brand color of Pan Aviation.

Coincidentally, the main color of Tuoyuan Xinsi is also green

So, Pan Airlines decided to launch a "treasure hunt game" activity. 

They asked participants to find a green billboard, take a photo, 

put Transavia's name on it, mark the location of the billboard, post it on social media, and then have a chance to win a round-trip ticket to a certain part of the world. 

And where to travel depends on the destination represented by the billboard being filmed.

This creative promotion activity not only saved Pan Airlines a lot of advertising investment, but according to their own estimation, they also saved nearly $200000 (about 1.3 million RMB) in advertising costs, and established the "best low-cost" image for them. A total of 1106 idle billboards were used in this event, bringing huge exposure and attention to Pan Aviation.

This case fully demonstrates how overseas event planning companies can achieve expected results through creative and clever marketing methods in a limited budget situation. By fully tapping into resources and innovative thinking, even if the budget is insufficient, it is possible to create eye-catching activities that bring more value and returns to customers.

TOWIN Public Relations Media towinevent.com is a professional company engaged in public relations event planning. It is one of the top ten public relations planning organizations in Guangdong Province. It is an outstanding member of China Public Relations Association. It is committed to solving the needs of customers'public relations event in an all-round way. With our strong planning and execution capabilities, we provide all-round one-stop conference and exhibition services for customers'global demand for exhibitions and event: overseas conference planning, award tourism, exhibition services, event planning and execution, exhibition design and construction, foreign special installation and construction, etc. Service countries can cover: the United States, France, Germany, Southeast Asia, Hong Kong, Macao, Taiwan, Singapore, Dubai, Japan, Brazil, Mexico, South America, Europe and other regions. As a professional organization devoted to the planning of first-line brand event for 12 years, Tuoyuan Public Relations Media staff are full of passion, with full confidence to provide you with professional public relations consultancy services, to present you with more exciting public relations event!