2024-02-20
The LEGO DOTS pop-up experience event will be held from August 26th to 28th, 2022 at the Grove Shopping Center for three days, from 10am to 8pm every day. This event is an innovative attempt of LEGO's DOTS series product line, which was launched in 2020.
The main gameplay of the DOTS series is to combine various LEGO small glossy bricks, including printed materials, and create works according to your own creativity.
The works can be jewelry, accessories, and everything you want. In the pop-up experience event, LEGO combined the gameplay of this series with real-life architecture, bringing a unique creative experience.
An important feature of the activity is to extract elements from the new LEGO DOTS series and transform them into real sized architectural structures to achieve children's creative dreams.
This fusion of virtual and real experiences creates a unique LEGO experience for participants.
The entire experience activity revolves around three different personality types, and each experience room is connected to each other through a platform, highlighting these three different personality types.
This layout not only provides participants with a broader experience, but also creates a space that combines creativity, connection, and communication.
The entire experience starts with an interactive touchscreen, asking guests a series of questions. Based on the guest's response, they will be guided to experience a specific room that matches them. This interactive arrangement not only makes the entire experience more personalized,
but also increases participation and interactivity, allowing participants to have a deeper understanding and integration into this LEGO creative world.
In this LEGO DOTS pop-up experience event, LEGO company brought participants a unique planning and layout that integrates creativity, innovation, and interactive experience. By combining virtual and reality, they have created a unique LEGO world for children and parents,
stimulating the creativity and imagination of participants.
This event not only added new vitality to the LEGO DOTS series,
but also brought participants an unforgettable LEGO experience.
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