In the "Phantom: the Future of perfume" conference held by Pagao at London Fashion Week, users of Phantom perfume were positioned as "future gazers", that is, those who have a positive attitude towards innovation and the future. 

The event was chosen at the right time, accompanied by the recent lifting of restrictions in the UK and the trend of consumers actively looking forward to the future, echoing changes in consumer attitudes. By building a robot shaped perfume bottle into a gateway to the perfume world and services, Pagao has successfully formulated the brand positioning and target consumer groups of perfume series in the UK

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