In the planning of overseas events in Japan, S/PARK is considered an important element, not only as the most advanced research facilities within Shiseido, but also as a place for communication between Shiseido and the outside world. Firstly, S/PARK can serve as an open platform for communication and interaction with local Japanese partners, industry experts, and consumers. Through S/PARK, Shiseido can share its research findings, innovative ideas, and aesthetic perspectives with the outside world, while also better understanding the needs of the Japanese market, continuously improving products, and showcasing its unique aesthetics and innovative spirit in the Japanese market. Secondly, S/PARK can also serve as an international communication platform, attracting participants from all over the world and promoting communication and understanding between different cultures. Through S/PARK, Shiseido can showcase its open, inclusive, and innovative corporate image, while also strengthening connections and interactions with international partners and consumers. Finally, S/PARK's open attitude and communication with the outside world enable Shiseido to better integrate into the trend of internationalization, strengthen connections and interactions with external partners and consumers. Through S/PARK, Shiseido can showcase its unique aesthetics and innovative spirit in overseas events, enhancing its brand awareness and influence in the international market.

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