Before the official overseas event, PUMA adopted multiple strategies to activate user excitement. Firstly, preheating promotion was carried out on major social media platforms, successfully attracting user attention and participation by publishing eye-catching content and interactive activities. This preheating promotion allows users to understand the theme and highlights of the event in advance, increasing their expectations and excitement.

At the same time, Puma has integrated its brand into different neighborhood scenes, stimulating visitors' desire to explore by customizing police cars, city taxis, and school buses. This refined scenario application closely connects the Puma brand with urban life, allowing people to also feel the existence of Puma in their daily lives. Customized transportation that shuttles through the Puma community not only adds fun to the city, but also provides visitors with a unique experience, allowing them to have a deeper understanding and love for the Puma brand.

Through the preheating and promotion of social media platforms and the refined application of neighborhood scenes, Puma has successfully laid a good foundation for the smooth progress of overseas activities, while also bringing visitors a brand new experience and immersive experience.

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