video platforms primarily focused on user generated content (UGC) such as YouTube have gradually disappeared. By contrast, YouTube is based on a subscription mechanism, where each user subscribes to different content, resulting in a higher level of engagement among internet celebrities and less noticeable head effects. More than 80% of the internet celebrities participating in Vidcon are teenagers in their teens, which is in stark contrast to the majority of internet celebrities in China aged 20 to 30. These internet celebrities showcase a variety of talents, covering fields such as music, education, comedy, cosplay, and food, far more diverse and diverse than the types of internet celebrities in China. Chinese internet celebrities are mainly concentrated in the fashion and beauty fields, while in other fields, their performance is relatively not outstanding. The differences and diversity of domestic and foreign internet celebrities also reflect the development characteristics of the internet celebrity industry in different cultural environments.

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