Milan New Product Launch Company | International Fashion Week Show Success

Milan, Italy – a sanctuary for artistic pioneers and fashion enthusiasts, where cultures and arts from different regions exchange and resonate. Distin Kidny, after Milan Spring/Summer Fashion Week 2019, returns here to restart its cross-regional journey of tracing origins.

Since its inception, Distin Kidny has been like a devoted artisan, traveling across China in the form of cultural roaming, gathering the brilliant fragments of Chinese civilization. On this trip to Milan, Distin Kidny shoulders the mission of promoting national traditional costume culture, disseminating a wide range of Oriental aesthetics to the world, and fostering the exchange and integration of Eastern and Western cultures and arts.

The event was held at the 16th-century historic building Società del Giardino in Milan, Italy. On the morning of September 22, local time, a joint show by Chinese brands including Distin Kidny kicked off the exciting prelude of "FASHION SHENZHEN." Meanwhile, a static exhibition (Showroom) and trade promotion activities featuring over twenty Shenzhen brands were also opened to the public. Representatives from the Italian Fashion Association, Class Editori media group, Italian Luxury Goods Industry Association, as well as business elites, fashion media, senior fashion buyers, retail giants, and fashion brand management institutions from Italy were invited to attend.

Distin Kidny's art women's wear, debuting on the Milan Fashion Week runway for the first time, takes "Retrospective Tour" as its theme, tracing origins, exploring the essence of the East, colliding and merging modern and past design concepts, and embarking on a fantastic journey in Milan.

To present a perfect fashion show, the designers spent months and went through dozens of processes, repeatedly sampling and adjusting to ensure the most stunning expression of creativity. On this trip to Milan, Distin Kidny uses the Oriental corner reflected in fashion to promote the exchange and integration of Eastern and Western cultures and arts, and to spread the broad and diverse Oriental aesthetics.

Let the world appreciate the millennium-old Oriental charm,

and showcase the allure of national brands!

Milan International Fashion Week

A glorious moment for Distin Kidny!

Brand Name: Distin Kidny Art Women's Wear

Founded: 2011

Distin Kidny takes Eastern and Western painting art as its design soul. Under the cultural background of "artistic beauty adorning the beauty of life," it is rooted in original design and dedicated to craftsmanship, creating fashionable and youthful Oriental styles.

Distin Kidny regards wood as beauty and Zen as calm, rooted in the soil of life, growing quietly in the moist southern air. This hazy artistic conception runs through fabrics, patterns, and tailoring, giving a soft and ethereal feeling.

As an advocate and lifelong promoter of Chinese costume culture, it integrates traditional Chinese costume culture with Eastern and Western arts along the path of "what is national is universal," creating a hazy yet fashionable Oriental charm.

All colors in the world come from nature. We trace back to find the true essence of nature in tranquility and vitality, wandering in the spring breeze. Classic lime green, gentle honeydew, sophisticated avocado, fresh mint, and elegant Mediterranean blue are the trends for spring new arrivals, which can be gentle and elegant, or lively and youthful.

Tracing the thousand-year-old ethnic tie-dye technique, returning to simplicity, and bringing the Oriental beauty of clothing to the extreme. The rich variations of colors, whether strong or light, sparse or dense, give the fabric a charming hazy beauty and a sense of depth. In addition, designers deconstruct fabrics of different textures to explore new ways of expressing texture. Imported triacetate fabric is breathable and lightweight; mulberry silk and Tencel add luster; classic denim, knitwear, and lace applications combine strength with softness.

It has both Oriental classicism and the fluid characteristics of modern beauty.

This season continues the two main series of Lin and Quan from the previous season, switching freely between natural, elegant, and urban classic styles. Using elements such as prints, tie-dye, and ink painting to interpret Oriental charm to the fullest, paired with carefully selected silk and textured fabrics, it endows Distin Kidny with its brand soul, allowing you to freely travel between classical and futuristic eras.