At the ISH exhibition in Germany from March 17 to 21, 2025, the cooperation between AUX and TOWIN Xinsheng International Exhibition Media was further deepened. The two parties jointly created an impressive exhibition feast with innovative thinking and professional execution. With its global vision and rich project experience, TOWINPR tailored a futuristic and practical booth design for AUX, fully demonstrating AUX's technical strength and brand concept in the field of air conditioning and smart home.

At this exhibition, AUX brought its commercial and household air-conditioning products to the exhibition. The booth design adopts an open layout, combining modern technology elements with environmental protection concepts, bringing visitors an immersive interactive experience. The innovative display elements and carefully planned functional divisions in the booth not only attracted a large number of international visitors to stop and communicate, but also demonstrated AUX's competitiveness in the global market.

Now, let's review the highlights of the exhibition.

PART.01 Booth Design

The TOWINPR team deeply explored the core brand value and product features of AUX, and built a booth design that is both futuristic and practical around the theme of "Smart Technology, Green Future". The four-sided open layout and superior geographical location make it easy for visitors to browse freely. The booth combines the brand's main color with modern technology elements to create a futuristic display space, and enhances the visual effect through three-dimensional luminous characters, light strips and bottom downlights.

The interactive display area is equipped with a touch screen, and the multimedia screen displays product information to enhance the experience. Environmentally friendly materials are combined with innovative elements such as simulated green plants and luminous light balls to reflect the brand's commitment to sustainable development.

The booth is clearly divided into negotiation area, display area and bar area. The details use wooden structure silver paint and embedded luminous light strips to show high-quality craftsmanship. The overall design not only highlights the sense of technology and practicality of the product, but also conveys the brand concept through environmental protection and innovative elements, bringing visitors a double feast of vision and experience.

Booth map

PART.02 Booth Site

At the 2025 ISH exhibition in Germany, the AUX booth became one of the highlights of the exhibition with its innovative design and cutting-edge technology. Visitors came in an endless stream and showed great enthusiasm for the latest air-conditioning products displayed by AUX. The interactive experience area was bustling with people, and visitors participated enthusiastically, experiencing the intelligence and convenience of AUX products through the touch screen. The on-site staff patiently answered the visitors' questions and introduced the performance and advantages of the products in detail. This exhibition not only made the AUX brand shine on the international stage, but also significantly improved its brand awareness, injected new vitality into its global market layout, and opened up a broader development space.

Exhibition site pictures

Conclusion

At the 2025 ISH in Germany, the team of TOWIN Xinsheng created an impressive exhibition feast for AUX with its outstanding creativity and execution. With its accurate grasp of industry trends and deep understanding of customer needs, it won wide praise from visitors. Looking forward to the future, TOWIN Xinsheng will continue to be driven by innovation and provide AUX with more cutting-edge and efficient international exhibition services. We are committed to helping AUX further consolidate its brand position in the international market through digital display, sustainable design and localization strategies.

As an international public relations service company, TOWINPR has a global project execution network and professional team, which can provide customers with one-stop solutions from concept design to on-site execution. We look forward to working with more brands to explore new opportunities in the global market and open a new chapter of win-win cooperation.

Thanks to the trust of AUX, TOWIN Creative International Exhibition Media and AUX once again joined hands to fully undertake the two "Break Through Limits – Unleash Potential" 2025 Vietnam AUX Dealer Strategy Meetings, held at the Ho Chi Minh Convention Center on February 18, 2025, and at the JW Marriott Hotel Hanoi on February 21. During the preparation stage, the TOWIN team conducted in-depth research on AUX's brand philosophy and the characteristics of the Vietnamese market. From planning, visual creativity, and material production to venue setup, every step was meticulously reviewed and confirmed, ultimately resulting in a precise and creative event plan. Thanks to the careful planning and execution of the TOWIN team, both dealer events in Vietnam achieved complete success. The events not only attracted the attention of many guests but also laid a solid foundation for AUX's development in the Vietnamese market. Through these events, AUX's brand awareness and influence were further enhanced, and closer cooperative relationships with dealers were established.

Ho Chi Minh Convention Center

At the 2025 dealer strategy meeting held at the Ho Chi Minh Convention Center, the event was full of highlights, delivering an unforgettable brand feast to the attending guests. The event flow was meticulously planned, from media check-in, product display and explanation, to brand presentation, launch ceremony, sales policy interpretation, licensing ceremony, and dinner interactive segments. The program was compact and orderly, comprehensively showcasing AUX's brand strength and market strategy, enhancing AUX's brand influence and dealers' confidence in cooperation. Brand elements were present throughout the venue, with the main color scheme using AUX's brand colors. From venue decoration to promotional materials and staff uniforms, every detail highlighted AUX's brand image, reinforcing brand recognition in the Vietnamese market.

JW Marriott Hotel Hanoi

At the 2025 dealer strategy meeting held at the JW Marriott Hotel Hanoi, the event featured numerous highlights. The venue was equipped with advanced facilities, and the stage design was modern and grand. The program was compact and efficient, covering product display, brand presentation, technology introduction, sales policy interpretation, and licensing ceremony. Brand elements were prominent, with a professional display area showcasing product advantages. Interactive experiences were rich, including a gacha machine, red envelope wall, lucky draw, and wonderful performances, enhancing the event's professionalism, fun, and brand image. Professional simultaneous interpretation services and thoughtful etiquette arrangements comprehensively elevated the event quality and strengthened the brand image.

The success of the two AUX Vietnam dealer strategy meetings in 2025 is not only a testament to our execution capabilities but also a result of brand trust. As an international public relations service enterprise, TOWIN has extensive experience in overseas project implementation and professional overseas local teams and resources, providing global clients with customized, one-stop integrated public relations services, from site selection, survey, planning, production, to setup and execution. We welcome more brands to communicate with us and discuss future cooperation.

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On April 16, May 22, and May 28 this year, TOWIN successfully planned and executed a dinner cruise in Guangzhou, a Middle East client exchange in Dubai, and a South America client exchange in Chile for Aux.

The TOWIN team deeply explored the project's core and maintained close communication with clients. Throughout the events, the team efficiently coordinated local resources from start to finish, covering cross-border transportation, cross-border material production, and cross-border venue communication. With efficient coordination, close cooperation, and strong resource integration, they ensured the smooth execution of the events.

Let's take a look at the exciting moments on site!

1. Guangzhou Dinner Cruise
At the dinner cruise on April 16, guests could enjoy the scenery along the Pearl River. Interactive games like bowling added extra fun to the evening.

2. Dubai Middle East Client Exchange
The exchange on May 22 featured a setup that fully showcased local Dubai characteristics while creating a strong sense of technology.

3. Chile South America Client Exchange
On May 28, at the exchange in Chile, participants engaged in in-depth discussions about Aux's cutting-edge technology and learned together in a friendly and harmonious atmosphere, gaining a lot.

As an international public relations service company, TOWIN has extensive experience in executing overseas projects, along with a professional local team and resources. We offer customized, one-stop integrated PR services for global clients, including venue selection, surveying, planning, production, and setup. We welcome more brands to reach out and discuss future collaborations.

On April 16, 2023, Matsui Group's Vietnam factory opening ceremony and 2023 product launch were successfully held in Bac Giang and Hanoi, Vietnam.

The services for this event included event planning, visual design, stage design, event execution, content and process design, venue design and construction, performing arts resources, venue negotiation, and hotel services.

Project background

Electronic cigarettes, as a new type of tobacco product, are deeply loved by consumers. Artrix e-cigarettes are a one-stop center for all Vape and other devices, with Artrix's goal of becoming a trusted provider of cannabis vape commercial solutions, not just Vape hardware suppliers. In April, Artrix made its debut at the New Jersey exhibition in the United States, showcasing outstanding product strength.

TOWIN Service

In the field of overseas booth construction, TOWIN International Exhibition Media has rich experience and outstanding performance. Based on a deep understanding and precise grasp of overseas markets, TOWIN is familiar with exhibition standards and aesthetic trends in different countries and regions, and can provide customers with targeted design and construction plans. TOWIN provides unique and attractive booth design and construction services for Artrix e-cigarettes based on customer brand image and needs.

Renderings

On site booth

With its professional technology, rich experience, and innovative philosophy, TOWIN has created stunning exhibition experiences for overseas exhibitors. In the future, TOWIN will continue to maintain its professional, innovative, and high-quality service philosophy, providing professional exhibition design, construction, and operation services for more enterprises, and jointly creating a better future.

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Project background

Anhui Huasheng New Energy Technology Co., Ltd. was established in July 2020. It is a technology innovation enterprise specializing in the development and application of ultra-efficient N-type silicon-based heterojunction (HJT) solar wafers, cells, and modules, as well as large-scale production. Huasheng's mission is to bring efficient solar clean energy into everyone's life and make homes more livable and beautiful. Adhering to the business philosophy of "integrity, openness, ecology, and win-win," the company focuses on ultra-efficient silicon-based heterojunction (HJT) solar technology, supported by R&D and manufacturing of photovoltaic products and providing overall clean energy solutions. Huasheng is committed to becoming a globally advanced technology company in intelligent and efficient solar clean energy, offering customers higher efficiency, better performance, and greater returns.

TOWIN Service

From February 6 to 8, 2024, the Spain International Environmental Energy Exhibition (Genera) was officially held at the IFEMA Expo Center in Madrid. Founded in 2003, Genera is one of the largest and most influential environmental energy exhibitions in Spain. Huasheng made a brilliant appearance with its latest technological achievements, attracting market attention. TOWIN International Exhibition Media provided exhibition operation services for Huasheng's participation: offering on-site tea breaks for visitors to rest and network, assisting in planning performances to add vitality and fun, and providing experienced staff to warmly receive exhibitors and visitors, ensuring the smooth progress of the exhibition.

Exhibition site

With its professional technology, rich experience, and innovative philosophy, TOWIN has created stunning exhibition experiences for overseas exhibitors. In the future, TOWIN will continue to uphold its professional, innovative, and high-quality service philosophy, providing professional exhibition design, construction, and operation services for more enterprises, and jointly creating a better future.

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Training empowers cooperation, and exchange fosters shared vision. From January 24 to 26, the 2024 AUX Pattaya Product Technology Training Conference, themed "Leading Products, Creating the Future Together," was successfully held in Pattaya, Thailand. AUX leaders and customers gathered for technical sharing and training, comprehensively enhancing professional skills and business capabilities.

TOWIN EVENT Scope

With years of technological accumulation, AUX Air Conditioner, driven by customer needs, continues to innovate and develop new products, constantly improving its product matrix to meet market demands with diversified products that are more functional and distinctive. This conference aimed to help customers gain a deeper understanding of AUX's innovation strengths in quality, technology, and products.

We thank AUX for its trust and choice. TOWIN New Thinking International Exhibition Media, as a company with rich experience in overseas event execution, was fully responsible for the planning and execution of this conference, providing a series of services including event planning, venue planning, key visual design, supporting material design, on-site construction and setup, program and performance, and event workflow management, accelerating the event's implementation and contributing to the successful conclusion of the training conference.

Event Highlights

01 Creative Breakthrough: Technology-Focused Key Visual Design

With AUX's X design as the core, the letter was placed on the right side of the visual with a three-dimensional layered effect, and colored light beams spread outward along the ground, presenting a minimalist style overall.

Conference and banquet venue setup.

02 Efficient Execution: Orderly and Steady Progress

The TOWIN team cooperated efficiently, inspected the venue multiple times, arrived early, and carried out various tasks intensively, maintaining good communication with all execution teams. Whether it was guest reception or on-site execution of the conference and banquet, we ensured the smooth progress of the event with patience, care, and professionalism. The three-day event was well-paced, clearly organized, smooth, and comfortable, receiving widespread acclaim!

Let's enjoy the wonderful moments of the event!

TOWIN has extensive experience in overseas event planning and execution. We are honored to have contributed to the successful holding of the 2024 AUX Pattaya Product Technology Training Conference. In the future, TOWIN will continue to empower brands with the most professional services and fresh creativity, helping more brands expand into overseas markets. We also welcome more brands to communicate and discuss future cooperation with us.

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On January 21, the AUX installer training conference was successfully held in Malacca, Malaysia. After an intensive and fulfilling training session, AUX employees from Malaysia gained professional knowledge and technical skills, laying a solid foundation for better serving customers in the future.

We thank AUX for its continued trust and support. As a professional team specializing in overseas event planning and execution, TOWIN EVENT provided comprehensive services and support for this training conference. The atmosphere was lively, and the training was a complete success.

Technology-Inspired Visual Design

In terms of visual design, TOWIN gained an in-depth understanding of the organizer's needs and designed a clean, technology-focused main visual for the training.

Photo and product display areas were set up on site, creating a professional and tech-driven atmosphere that showcased AUX's brand image and product strength. The photo area featured layered mirrors combined with illuminated strips, producing an eye-catching infinite extension effect that drew guests to stop and take photos.

Efficient Project Coordination

TOWIN maintained a professional standard, providing detailed execution plans and process control for the event, including the design and production of various materials, on-site setup, tea-break arrangements, and souvenir distribution. In the early stages, TOWIN communicated closely with the client, patiently refining the execution plan. Meanwhile, the TOWIN team arrived in Malaysia ahead of time to ensure all tasks proceeded smoothly and in an orderly manner. On the event day, the TOWIN team worked with the client to efficiently handle on-site setup, rehearsals, and souvenir distribution, ensuring the event ran smoothly.

TOWIN has extensive experience in overseas event planning, public relations, and integrated marketing communications. In the future, TOWIN will continue to leverage its professional strengths to empower more Chinese brands in overseas communication and jointly explore cooperation opportunities.